S6 Bonus: Andre Ferraz, Incognia

Code Story: Insights from Startup Tech Leaders

Noah Labhart - Startup Founder & CTO

Tech News, News, Business, Technology, Entrepreneurship, Careers

4.6 • 216 Ratings

🗓️ 29 July 2022

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

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Summary

Andre Ferraz was influenced heavily by his parents, as they were both computer scientists. When he was 10 years old, his first science project was themed around computer hacking, which got a lot of surprise at the science fair. Outside of tech, he enjoys to surf on a short board several times a week and spends time with his family. Twelve years ago, Andre had the amazing idea to create a unique identity for end users, based on their location data. The market wasn't in need of this solution at the time, but after academically exploring the solution, they recognized that GPS alone would not be enough. This is the creation story of Icognia. Our Sponsors: * Check out Kinsta: https://kinsta.com * Check out Red Hat: https://www.redhat.com * Check out Vanta: https://vanta.com/CODESTORY Support this podcast at — https://redcircle.com/code-story/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Transcript

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0:00.0	Until the point in which that bot would tell you that something was wrong with your account
0:05.6	and would ask if you recognize a certain transaction.
0:08.9	And you would say, no, this wasn't me.
0:11.2	And that bot would put you in a state of mind of worry.
0:15.1	Okay, someone is trying to hack my bank account.
0:17.3	I need to do something.
0:18.1	And at some point, they would ask for your password, and they would ask also for the OTP code.
0:25.2	It was a really smart attack.
0:26.8	It was happening at scale because it was a bot.
0:29.1	So we put our solution to work there.
0:31.2	During the test, we were able to reduce fraudulent activity by more than 90%.
0:37.7	My name is Andre Farras.
0:39.9	I'm CEO and co-founder at Incog.
0:47.5	This is Code Story, the podcast bringing you interviews with tech visionaries
0:53.1	who share in the critical moments of what it takes to change in industry and build and lead.
0:59.5	A team that has your back.
1:02.4	I'm your host, Noah Labhart, and today how Andre Faraz built the solution to give you a unique fingerprint based on your devices location data. All this and more
1:14.7	OnCote Story. Andre Faraz was influenced heavily by his parents as they were both computer
1:24.4	scientists. When he was 10 years old, his first science project was
1:28.2	themed around computer hacking, which got a lot of surprise at the science fair. Outside of tech,
1:33.7	he enjoys to surf on a shortboard several times a week and loves to spend time with his family.
1:39.9	Twelve years ago, Andre had the amazing idea to create a unique identity for end users based on their location data.
	...

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