Designers, merchants, retailers, when they are building their designs, when they're building their collections, they typically have one or two body shapes in mind.

In the case of women's fashion, it tends to be the hourglass and top hourglass body figures from data that we've generated.

That's not most of the population.

The hourglass body shape is not even a quarter of the population in the United States.

And there is a wide swath of the population that has difficulty finding clothes that fit them

because clothes just aren't produced for their body shape.

My name is Nick Clayton. I'm the co-founder and CTO of Sabatute.

This is Code Story, the podcast bringing you interviews with tech visionaries who share in the critical moments of what it takes to change in industry

and build and lead a team that has your back.

I'm your host, Noah Lapar, and today how Nick Clayton built and optimized the visual platform,

driven by analytics tailored for the fashion designer all this and more

on coat story nick clayton has been into tech most of his life and outside of tech he loves a good

strategy game or a board game. In fact, he met his

fiancé playing these types of games. He's an avid Magic the Gathering player and has been

enjoying the game for over 20 years. When I asked the difference between magic and dungeons

and dragons, he notes that D&D is a role-playing game and more about telling a story, while

magic is more about strategy and mechanics.

He also enjoys spending time with friends and family and cooking a good meal with lots of flavors.

Nick and his co-founders followed the data and learned that there were a large number of people

in the population that have a hard time finding clothes, because clothes aren't produced in their

body shape.

After iterating on solutions around education and recommendation engines,

...