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Code Story: Insights from Startup Tech Leaders

S5 E21: Laura Butler, Uplift

Code Story: Insights from Startup Tech Leaders

Noah Labhart - Startup Founder & CTO

Tech News, News, Business, Technology, Entrepreneurship, Careers

4.6216 Ratings

🗓️ 2 November 2021

⏱️ 49 minutes

🧾️ Download transcript

Summary

For Laura Butler, tech has always been woven into her life. She left Harvard to go work full time at Microsoft, because she was having the time of her life as an intern. She went on to spend 20 years at the company, working on many different big name projects. To her, tech is solving problems for people by people - and everything boils down to tech. She is drawn to getting her hands on things, breaking them - then fixing them again. She is s self proclaimed professional contrarian, intentional rebel and successful misfit. She loves to read about people, history, and logistics - specifically, what works and what doesn't. She likes to run and walk, which is her yoga and helps to clear her brain. She is a cat mom right now, but loves all animals, and enjoys collecting art when she travels. Post Microsoft, she has been an angel investor multiple times, supporting startups and small businesses across a different variety of industries. When she decided to simplify her life and sell her house, Laura went through the process of buying a Condo.. and interacting with the HOA. She realized that the process was a bit arcane, and getting the details up front was near impossible. Her and her co-founder, who happens to also be her mother, set out to bring value to the buyers in the process, with the goal to eventually positively impact all stakeholders. This is the creation story of the Uplift Group. Our Sponsors: * Check out Kinsta: https://kinsta.com * Check out Red Hat: https://www.redhat.com * Check out Vanta: https://vanta.com/CODESTORY Support this podcast at — https://redcircle.com/code-story/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Transcript

Click on a timestamp to play from that location

0:01.0

Why is it so hard for HOA's to be healthy and to stay healthy?

0:05.9

And it's amazing it doesn't take a lot for things to go south pretty fast.

0:10.7

Right? You get one new owner in who's like, well, I didn't know I couldn't have my dog on the roof and they get mad.

0:16.5

And like it really can create some really bad vibes really quickly, right?

0:21.7

And that's where our heart is.

0:23.3

But if we're going to raise, you have to focus, focus, focus, focus.

0:27.5

And HOAs are complicated.

0:29.3

There's lots of entities.

0:30.7

There's board members.

0:31.6

There's owners.

0:32.1

There's buyers.

0:32.8

There's sellers.

0:33.3

There's real estate agents.

0:34.2

There's property managers.

0:36.6

But we have to pull on only one thread.

0:39.4

I'm Laura Butler, the co-founder and CTO of Uplift Group.

0:47.7

This is Code Story, the podcast bringing you interviews with tech visionaries, who share in the critical moments of what it takes to change in industry

0:57.3

and build and lead, a team that has your back.

1:02.3

I'm your host, Noah Lab Park, and today how Laura Butler decided to surface HOA info

1:09.0

for buyers, owners, and boards.

1:13.6

All this and more on Code Story.

1:19.6

For Laura Butler, tech has always been woven into her life.

...

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