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Old Fashioned On Purpose

S5 E12: How to Grow a Thriving Business in a Small Town with Dana Larson of Rural Revival

Old Fashioned On Purpose

Jill Winger

Cows, Home & Garden, Education, Cooking, Homesteading, Leisure, Hobbies, Canning, Chickens, Homestead, Farm, Gardening, Farming, How To

4.81.8K Ratings

🗓️ 24 June 2021

⏱️ 41 minutes

🧾️ Download transcript

Summary

Growing a business anywhere is a challenge, but doing so in a small town can seem almost impossible. Whether it's a tiny population, a small amount of foot traffic, or a perceived lack of demand, the obstacles always seem to outweigh the opportunity. Today it's time to bust that myth as I'm joined by my friend Dana Larson. Dana is the founder of Rural Revival, a podcast dedicated to telling the stories if people like yourself who are building thriving businesses in small to...

Transcript

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0:00.0

grow in a business in a small town.

0:02.5

It's something that sounds really romantic

0:05.1

and it can have a ton of benefit,

0:06.7

but it can also be kind of hard as I have discovered.

0:11.4

And there's some unique challenges

0:13.1

that show up for anyone who is growing

0:16.1

any sort of business in a rural area.

0:19.5

And that is why when I was thinking about this topic,

0:22.3

there was one person that came to mind

0:24.3

and I absolutely knew I had to have her on this season.

0:29.6

So, Dana Larson is an entrepreneur

0:32.2

based out of rural Iowa and Franklin, Tennessee.

0:35.2

And anywhere the road takes her in between.

0:37.5

She's the founder and podcast host of Rural Revival,

0:41.1

which showcases the hardworking people

0:42.9

who are finding creative ways to do life

0:45.3

in rural communities all across America.

0:48.6

Dana also serves her audience as a member of the governors,

0:51.3

empower rural Iowa task force and co-creator of the Ruralist.

0:56.4

Beyond that, Dana brings her clients

0:58.1

creative and strategic solutions for brand ignition

1:00.9

and social marketing through Spark 7,

...

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