Lyric Jain comes from a family of business people, and is an engineer by training. He was born in India, and spent the first half of his life there. When he was 12, he moved to the United Kingdom. He has always been fascinated in physical engineering, mostly, which is interesting since he plays in the digital space now. He is a huge football fan - thats European football, or soccer for us in the US). In fact, he was obsessed with it while he was attending University, playing the console games and memorizing the rosters and stats for the live sport. He specifically loves Manchester United, and typically spent around 20 hours a week watching football. In 2015, Lyric unfortunately lost his Grandmother, to what he states as health misinformation from forwards. This combined, with the Brexit happenings, the US elections, and general world happenings, he started to see first hand the trend, that behavior was being influenced by online activity. This is the creation story of Logically. Our Sponsors: * Check out Cash App and use my code CASHAPP10 for a great deal: https://click.cash.app/ui6m/mt82fpxl #CashAppPod. Cash App is a financial services platform, not a bank. Banking services provided by Cash App’s bank partner(s). Prepaid debit cards issued by Sutton Bank, Member FDIC. See terms and conditions at https://cash.app/legal/us/en-us/card-agreement. Cash App Green, overdraft coverage, borrow, cash back offers and promotions provided by Cash App, a Block, Inc. brand. Visit http://cash.app/legal/podcast for full disclosures. * Check out Plaud AI and use my code CODESTORY for a great deal: https://plaud.ai Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy