The short and dirty of embrace is we're a mobile infrastructure company,

meaning that on behalf of our customers, whether it's like Wish or Hilton or Hyde or Metronics,

or Goat or OkCupid, like we collect data on their behalf,

and it's data that is kind of exhaust from mobile devices, including apps.

We transform it into an approach that's mobile first. And then we help allow the teams within

a company like a Hilton, both engineering QA, but also data science and marketing, understand that

data and use it to drive business value.

I'm Eric Feederan. I'm the CEO and co-founder of Embrace.

This is Code Story, a podcast bringing you interviews with tech visionaries who share in the critical moments of what it takes to change in industry and build and lead a team that has your back.

I'm your host, Noah Labhart, and today how Eric Feuderman

created the future of mobile data infrastructure and observability.

All this and more on Code Story.

A multi-startup founder, Eric Futurin, has always focused in on being a family man.

He considers himself a multi-hat wearing person, and though

most entrepreneurs say that, Eric really means it. He has four degrees. No, really, four. One in

electrical engineering, computer science, a JD, and an MBA. He really likes to learn, and is constantly

reading and learning from people, books, and of course,

his family. He has found that his JD has really helped him understand the legal world, as it

applies to the startup world, specifically SPACS, special purpose acquisition groups. He's digging into

what the implications will be in the future for SPACs, and he's got an interesting perspective on that.

He's got two young boys, five and eight, and has felt the pains of many parents through

their pandemic with kids being home. Other than startups in school, he likes to get outdoors

...