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Code Story: Insights from Startup Tech Leaders

S5 Bonus: Brian Singer, Nobl9

Code Story: Insights from Startup Tech Leaders

Noah Labhart - Startup Founder & CTO

Tech News, News, Business, Technology, Entrepreneurship, Careers

4.6216 Ratings

🗓️ 6 October 2021

⏱️ 34 minutes

🧾️ Download transcript

Summary

Brian Singer has always been interested in computers. He into gaming in high school, which he claims is what led him to an engineering degree in college. He got his start in the industry with low level stuff, designing ASIC chips. Post that, he branched into product development, got his MBA, and funny enough, starting working in marketing for the software industry. Eventually, he started his own company. From his professional journey, a big takeaway for him was its hard to start a company fresh out of school... cause you don't know anything. He has two boys at home, and is a soccer coach, avid golfer and skier. He finds that the most creative moments for him are away from the digital space, doing analog activities with other people. His prior company was called Orbitera, which he eventually sold it to Google in 2016. He spent the first year at Google, migrating the product off of AWS, on to GCP. Once this was done, it was inquired of him about what the SLO's were for the product. This led to the spark of his current venture. This is the creation story of Nobl9. Our Sponsors: * Check out Kinsta: https://kinsta.com * Check out Red Hat: https://www.redhat.com * Check out Vanta: https://vanta.com/CODESTORY Support this podcast at — https://redcircle.com/code-story/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Transcript

Click on a timestamp to play from that location

0:00.0

We had a concept for how we wanted to show the amount of error budget that you've burned

0:06.0

and how quickly you've burned it.

0:09.0

You know, it's just how it fit our thought process at the time.

0:12.0

So we built an entire user interface around that.

0:16.0

And then as we started showing it to people, we noticed that they were confused by what we had built.

0:21.6

It wasn't until Alex Hidalgo joined the company and he said, well, you know, there's some other ways that we could represent this.

0:28.6

Like, have you thought about doing it this way that we realized we really missed the mark with the first version that we built?

0:34.6

My name is Brian Singer.

0:38.8

I'm the co-founder and chief product officer at Noble Nine.

0:47.7

This is Code Story, the podcast bringing you interviews with tech visionaries who share in the critical moments of what it takes to change in industry

0:57.3

and build and lead a team that has your back.

1:02.3

I'm your host, Noah Laphart,

1:04.0

and today helped Ryan Singer build the cheat code for SLOs

1:08.6

and error budgets with no math required.

1:13.5

All this and more on code story.

1:20.4

Brian Singer has always been interested in computers.

1:23.1

He was into gaming in high school, which he claims is what led him to an engineering degree in college.

1:28.1

He got his start in the industry with low-level stuff, designing ASIC chips.

1:32.2

And post that, he branched into product development, got his MBA, and funny enough, started

1:36.8

working in marketing for the software industry.

1:40.2

Eventually, he started his own company.

1:42.3

From his professional journey, a big takeaway for him was it's hard to start a company fresh out of school, because you don't know anything.

...

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