S5 Bonus: Ari Jacoby, Deduce

Code Story: Insights from Startup Tech Leaders

Noah Labhart - Startup Founder & CTO

Careers, Business, Tech News, Technology, News, Entrepreneurship

5.0 • 217 Ratings

🗓️ 17 December 2021

⏱️ 24 minutes

🔗️ Recording | iTunes | RSS

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Summary

Ari Jacoby grew up in the DC Metro Area, but has lived in New York City for the last 17 years. He's married with 2 kids at home, ages 12 and 9, and he spends a lot of time outside of his business building legos, math homework, and stem projects with his kids. The biggest hit of the stem projects has been circuitry, to see something buzz or light up at the end of the exercise. He's a big fan of international travel, and enjoys a good glass of wine with his wife. Speaking of, Ari's biggest influence is his wife. As he puts it, she is the CFO (Chief Family Officer) of the Jacoby Household, and does a brilliant job of it. He likes to watch her works, and finds it motivating how much she gets done and takes care of in her infinitely more hard role than his. Ari spent a lot of time around identity, specifically in ad tech and mar tech. He figured out that data was common currency in that world, but not in other spaces. Having built large identity graphs, he recognized there was an opportunity to do it again in cyber risk and fraud. This is the creation story of Deduce. Our Sponsors: * Check out Cash App and use my code CASHAPP10 for a great deal: https://click.cash.app/ui6m/mt82fpxl #CashAppPod. Cash App is a financial services platform, not a bank. Banking services provided by Cash App’s bank partner(s). Prepaid debit cards issued by Sutton Bank, Member FDIC. See terms and conditions at https://cash.app/legal/us/en-us/card-agreement. Cash App Green, overdraft coverage, borrow, cash back offers and promotions provided by Cash App, a Block, Inc. brand. Visit http://cash.app/legal/podcast for full disclosures. * Check out Plaud AI and use my code CODESTORY for a great deal: https://plaud.ai Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Transcript

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0:00.0	I think it's important to know about Deuce that we are not only doing something that has never been done before with respect to the real-time nature of our identity network, but we're also unbelievably easy to work with.
0:14.0	That sounds like it should be table stakes, but in our industry, vendors have often required very painful, long implementations.
0:26.1	For organizations in pain who are experiencing a lot of fraud, it just takes a long time to
0:33.3	actually get a solution. And we're the opposite of that.
0:38.5	My name is Ari Jacoby and I'm founder and CEO here at Deuce.
0:47.7	This is Code Story, the podcast bringing you interviews with tech visionaries who share in the critical moments of what it takes to change in industry and build and lead.
0:59.5	A team that has your back.
1:02.4	I'm your host, Noah Labhart, and today how Ari Jacoby built the platform to stop account takeover and fraud on your identity network.
1:13.5	All this and more on Code Story.
1:19.6	Ari Jacoby grew up in the D.C. Metro area, but has lived in New York City for the last 17 years.
1:25.7	He's married with two kids at home, ages 12 and 9,
1:28.4	and he spends a lot of time outside of his business building Legos, doing math homework,
1:32.9	and STEM projects with his kids. The biggest hit of the STEM project has been circuitry
1:37.1	to see something buzz or light up at the end of the exercise. He's also a big fan of international
1:41.9	travel and enjoys a good glass of wine with his wife.
1:47.8	Speaking of, Ari's biggest influence in life is his wife.
1:54.2	As he puts it, she is the CFO, chief family officer of the Jacoby household and does a brilliant job of it.
2:01.6	He likes to watch her work and finds it motivating how much she gets done and takes care of in her infinitely more hard role than his. Ari spent a lot of time around identity, specifically in AdTech and Martec.
2:07.6	He figured out that data was common currency in that world, but not in other spaces.
2:11.6	Having built large identity graphs before, he recognized there was an opportunity to do it again in cyber risk and
2:18.3	fraud. This is the creation story of deduce. Deuce is focused on preventing account takeover and new
2:29.0	registration fraud for businesses and specifically the consumers they serve.
	...

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