S5 Bonus: Adrian Tobey, Groundhogg (Replay)

Code Story: Insights from Startup Tech Leaders

Noah Labhart - Startup Founder & CTO

Careers, Business, Tech News, Technology, News, Entrepreneurship

5.0 • 217 Ratings

🗓️ 11 January 2022

⏱️ 59 minutes

🔗️ Recording | iTunes | RSS

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Summary

Adrian Tobey lives in Canada. He got started in his tech career right out of high school, working for his father's digital marketing agency. In high school, he was interested in computer science, and developed video games and useful UI for his school. Prior to digital marketing, his father was a jazz musician, and Adrian followed in those footsteps to play the trumpet. For University, he had two options - go to school for computer science or for music... and chose the latter. During school, he was working full time for his Dad's agency, building websites, email campaigns and such. While he was doing this, he built his first product called Form Lift, which is a Wordpress form builder for Infusion Soft. Around 3 years into school, he failed his first university course - a discrete computer science course around computer runtimes, big O notation, etc. He had invested a ton of money into the his degree already, but he started doing the math, and estimated he wouldn't complete school until 2025 because he was part time. With that in mind, he dropped out of University school, and thought - what next? He didn't want to do agency work forever. He took a look at how expensive, convoluted and clunky marketing technology tools can be. He vowed to create the ultimate suite of tools, and to do it on Wordpress. This is the creation story of Groundhogg. Our Sponsors: * Check out Cash App and use my code CASHAPP10 for a great deal: https://click.cash.app/ui6m/mt82fpxl #CashAppPod. Cash App is a financial services platform, not a bank. Banking services provided by Cash App’s bank partner(s). Prepaid debit cards issued by Sutton Bank, Member FDIC. See terms and conditions at https://cash.app/legal/us/en-us/card-agreement. Cash App Green, overdraft coverage, borrow, cash back offers and promotions provided by Cash App, a Block, Inc. brand. Visit http://cash.app/legal/podcast for full disclosures. * Check out Plaud AI and use my code CODESTORY for a great deal: https://plaud.ai Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Transcript

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0:00.0	This episode is brought to you by Courier.
0:03.0	Your application speaks to your users with notifications, but what do you do when your users
0:09.0	each respond better to a different channel?
0:12.0	Building the event triggers is annoying enough, but when you have to build templates for
0:16.0	multiple channels, track deliverability and performance, and manage granular user preferences, you end up
0:21.6	with overwhelming complexity that distracts your team from your core product. That's why Currier
0:27.0	built its API notification system as a surface. Currier is the fastest way to design, manage,
0:33.1	and orchestrate all of your applications, notifications using a simple API. The UI is a powerful
0:38.8	drag-and-drop editor to help you build and send templates over any channel while giving
0:43.5	your users full control over their own preferences. Plug-in providers like Twilio, SendGrid, Mailgun,
0:49.8	and Firebase to send email, SMS, push, in-app, or even direct messages like Slack, WhatsApp, or
0:56.4	MS teams.
0:57.8	Get started today with 10,000 notifications free every month.
1:02.1	No credit card needed.
1:03.9	Just go to courier.com slash code story.
1:07.1	That's c-o-u-I-e-r.com slash code story. That's C-O-U-R-I-E-R dot com slash code story.
1:14.0	This episode is sponsored by Imagely. If you're ready to add photo or video editing to your
1:19.7	application, Imagely is a great place to start. Imagely provides a software development kit
1:24.8	that handles all the technology for adding photo and video editing
1:28.4	right inside your application. Their SDKs are fully customizable and can match your apps,
1:33.2	look and feel, and support all major platforms. Let users share beautiful photos or videos,
1:38.8	create imagery for marketing campaigns, build photo books, or even automate design with templates.
	...

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