S5 Bonus: Adam Robinson, Retention.com (Formerly GetEmails)

Code Story: Insights from Startup Tech Leaders

Noah Labhart - Startup Founder & CTO

Tech News, News, Business, Technology, Entrepreneurship, Careers

4.6 • 216 Ratings

🗓️ 23 September 2021

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

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Summary

Adam Robinson has had an interesting path into the tech world. He started out at Lehmen Brothers, and eventually Barclays, as a credit default swap trader. He spent 10 years doing the job that the movie the Big Short was written about. And he loved it. Back in the day, his first roommates in New York were the founders of Vimeo, and he was inspired by what they built and by being a tech entrepreneur in general. Once he saved up some cash, he decided to jump out and give the tech world a try. Through lots of learnings and mistakes, he eventually re-trained the way he thought to align with the way an entrepreneur thinks. Adam and his brother were eyeing an email marketing and customer review management tool. After it shutdown, they met witht the founder, who shared his secret sauce in how to collect data - specifically email addresses - from anonymous website traffic. They took this and ran with it inside of their email marketing tool. After some time, they realized email marketing is a tough space to compete in... so they switched to an area they were intrigued by, and had already built something to work with. This is the creation story of GetEmails. Our Sponsors: * Check out Kinsta: https://kinsta.com * Check out Red Hat: https://www.redhat.com * Check out Vanta: https://vanta.com/CODESTORY Support this podcast at — https://redcircle.com/code-story/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Transcript

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0:00.0	There was one big vendor who we were kind of poaching customers from from the email marketing app,
0:05.9	and they sent a couple cease and desists because we were using their Oath to basically, you know,
0:14.6	download people's contact files and make it easier for them to switch over.
0:20.6	Ignored it, didn't care, whatever.
0:23.2	And then they filed a suit.
0:25.5	And I like heard about it from a random attorney who was like trolling this thing called
0:30.7	the docket.
0:31.8	And it's like email vendor A versus Robly Digital Marketing.
0:38.5	My name is Adam Robinson.
0:40.2	I'm the founder and CEO of Get Emails.
0:47.7	This is Code Story, the podcast bringing you interviews with tech visionaries who share in the critical moments of what it takes to change in industry and build and lead.
0:59.5	A team that has your back.
1:02.3	I'm your host, Noah Laphart, and today how Adam Robinson figured out a way to capture 40% of emails from your anonymous website traffic.
1:13.6	All this and more on Coat Story.
1:20.6	Adam Robinson has had an interesting path into the tech world.
1:23.6	He started out at Lehman Brothers and eventually Barclays as a credit default swap trader.
1:29.6	He spent 10 years doing the job that the movie The Big Short was written about, and he loved it.
1:35.8	Back in the day, his first roommates in New York were the founders of Vimeo, and he was inspired by
1:41.5	what they built and by being a tech entrepreneur in general.
1:45.2	Once he saved up some cash, he decided to jump out and give the tech world a try.
1:49.9	Through lots of learnings and mistakes, he eventually retrained the way he thought to align
1:54.5	with the way an entrepreneur thinks.
	...

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