S3E14 - Elevator Pitches
Under the Influence with Terry O'Reilly
Apostrophe Podcast Network
4.8 • 627 Ratings
🗓️ 6 April 2014
⏱️ 30 minutes
🧾️ Download transcript
Summary
The marketing industry is a business of short, concise messages. Be it the confines of 30 seconds, the space in a print ad or the restrictions of twitter or a website. The true test of an idea is whether or not it can be explained in just a few words. An elevator pitch forces that discipline - if an idea can be explained in the time it takes an elevator to go from the first floor to the second floor, it's probably a solid idea. And if it can't be - it probably means the advertising idea is fuzzy.
We'll explore the art of the elevator pitch in business, in publishing and in the land of the quick pitch - Hollywood.
We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here.
Hosted on Acast. See acast.com/privacy for more information.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Did you know that if you subscribe to our But Wait, there's more option, you get a bonus story in every episode of Under the Influence. |
| 0:10.4 | But wait, there's more. |
| 0:12.3 | For the price of a cup of coffee every month, you get early access, so you hear every episode a full week before everybody else. |
| 0:19.8 | Plus, you enjoy that episode ad-free. |
| 0:23.0 | Tisk, tisk, and by subscribing, you support our podcast. |
| 0:28.0 | Just go to Apple Podcasts and subscribe to Under the Influences, but wait, there's more. |
| 0:40.7 | This is an apostrophe podcast production. |
| 0:46.7 | You're so king in it. |
| 0:52.0 | The scores of it in an instant. |
| 0:58.0 | Your teeth look lighter than no, no, no. |
| 1:06.0 | You're not you when you're hungry. |
| 1:15.7 | You're a good hand with all. You're a good hands with all. You're under the influence with Terry O'Reilly. |
| 1:23.7 | You're the Pepsi Generation. It's a whole new game. You're the Pepsi generation. |
| 1:29.4 | It's a whole new game you're facing. |
| 1:32.6 | Let's be in. |
| 1:33.6 | Hey, it's what you're in. |
| 1:35.5 | It's going to be Pepsi now. |
| 1:38.8 | Back in 1983, John Scully was the president of Pepsi. |
| 1:44.5 | He was a very highly paid executive sitting atop one of PepsiCo's most important divisions |
| 1:49.7 | and was the youngest president in Pepsi's history. |
| 1:54.2 | Scully had dedicated his career to Pepsi and was widely believed to be a serious contender |
| 1:59.9 | to become PepsiCo's chairman one day. |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Apostrophe Podcast Network, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Apostrophe Podcast Network and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.