S3E12 - Sunny With a Chance of Mousetraps: How Weather Affects Marketing
Under the Influence with Terry O'Reilly
Apostrophe Podcast Network
4.8 • 627 Ratings
🗓️ 23 March 2014
⏱️ 29 minutes
🧾️ Download transcript
Summary
This week, we explore how the weather affects marketing. With 75 years of climate data cross-referenced with reams of shopping research, marketers can now use the weather to predict sales. Sears Automotive knows that 5-year old car batteries die after three consecutive days of sub-zero temperatures, so they advertise on day four. The busiest day of the week at Harley-Davidson dealerships is exactly 22°C and sunny. When spring temperatures hit 21°C, hair removal products surge 1400%, and BBQ sales jump 200%. And did you know that when the temperature drops just one degree in the Fall – just one degree - mousetrap sales surge 25%? Marketers do.
And while they can’t manage weather, marketers can certainly now manage the financial implications of weather.
It’s a whole new day.
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Transcript
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| 0:00.0 | Did you know that if you subscribe to our But Wait, there's more option, you get a bonus story in every episode of Under the Influence. |
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| 0:32.2 | but wait, there's more. |
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| 1:14.8 | From the Under the Influence digital box set, |
| 1:17.7 | this episode is from season three, 2014. |
| 1:23.9 | You're so king in it. I go to love it in an instant. |
... |
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