S3: Leadership without ego, with Will Butler-Adams, CEO of Brompton Bikes

Conversations of Inspiration

Holly Tucker MBE

Education, Society & Culture, Entrepreneurship, Self-improvement, Business, Personal Journals

5.0 • 1.3K Ratings

🗓️ 18 February 2019

⏱️ 59 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Will Butler-Adams is a CEO with a refreshingly down to earth, humorous and purpose driven attitude to building a business.

In his 17 years leading the company, Brompton Bikes has grown 15% year on year, but despite its growth, Brompton has fiercely retained its company culture.

After taking an unexpected spin around Brompton HQ, Holly & Will sat down to discuss how to build a company with purpose beyond the product, how to lead a team and what defines a great leader.

Enjoying listening to these unfiltered chats? It's worth following Holly Tucker MBE and Holly & Co on Instagram, and subscribing to our weekly newsletter on our website, where Holly downloads her thoughts, and exclusively shares small business finds and topical, 'ungoogleable' business advice.

Transcript

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0:00.0	You know those people who you meet and you instantly warm to?
0:04.0	Well, this week's guest was exactly that kind of person.
0:07.8	Will Butler Adams, CEO of Brompton Bikes,
0:11.1	has led the growth of the company for nearly 20 years.
0:15.2	With a refreshingly down-to-earth attitude to leadership, alongside Purpose sitting at the very
0:21.4	core of this brand, his interview had me in hysterical laughter as much as it brought deeply thought-provoking moments. I'm
0:35.0	hollietucker and let your eyelids close on down where we're going you won't need to bring your frown
0:37.0	I'm Holly Tucker and welcome to conversations of inspiration
0:41.0	back in 2006 I founded not on the high street from my kitchen
0:45.6	table and since then I've gone on to launch Holly and Co. I'm the UK
0:50.4	Ambassador of Creative Small Businesses and I believe that having a business
0:54.8	doing what you love is the key to a happy fulfilled life. My dream is to help everybody
1:00.5	start theirs. I'm here to offer advice, inspiration, wisdom and encouragement.
1:06.9	And in my view, the best way to do this is by sharing stories.
1:12.0	So I've reached out to my favorite small businesses,
1:15.3	entrepreneurs and those who simply inspire me and ask them to share theirs.
1:20.5	Here are my conversations of inspiration.
1:24.0	I'm Will, I'm the CEO Brompton.
1:31.0	We are about to go for a little whiz round on the Brompton but these
1:35.8	two Brompton's are the one that Hollison is a bit sneaky because it's got a
1:41.0	pocket in it it's got a little rocket in it. It's got a little electric motor.
1:44.0	We spent six years, about two and a half million quid working with Williams F1 developing it.
	...

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