S3 E6: Elias Torres, Drift

Code Story: Insights from Startup Tech Leaders

Noah Labhart - Startup Founder & CTO

Tech News, News, Business, Technology, Entrepreneurship, Careers

4.6 • 216 Ratings

🗓️ 25 August 2020

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

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Summary

A first generation LatinX immigrant, Elias Torres was born in Nicaragua. Growing up in a communist country, he had little resources, even food. Thirty years ago, he came to the US, and hasn't looked back, living the American dream and graduating from Harvard with an MS in Computer Science. He's married with 3 teenagers, and is currently learning a new stage of parenthood. When he's not being Dad or CTO, he enjoys disconnecting while he is kite surfing or sailing. Torres strives to find balance in building a successful company as an entrepreneur with not forgetting his roots, and increasing opportunities for people of color in the US. Five years ago, He and his co-founder figured out that teams needed to increase the effectiveness of their go to market strategy. Today, everyone wants to do things in real time... not during the 9 to 5. So he set out to build a revenue acceleration platform, and did so quickly, given that this was the 4th company the founders built together. This is the creation story of Drift. Our Sponsors: * Check out Kinsta: https://kinsta.com * Check out Red Hat: https://www.redhat.com * Check out Vanta: https://vanta.com/CODESTORY Support this podcast at — https://redcircle.com/code-story/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Transcript

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0:00.0	And the MVP was ugly, right?
0:07.2	I don't even know if we could even call it complete.
0:10.6	We had to put enough of a chat solution to get started
0:14.0	and earn the right to be on the website.
0:17.4	And once you make a decision, I already know.
0:19.6	You make a decision, you're going to stick with it for several years, right?
0:23.8	It could be three to five years.
0:25.4	It's something that you have to tell the team up front.
0:28.3	We're not going to be changing here every year.
0:30.5	We make a decision and we disagree and we commit or we agree and commit, right?
0:36.7	But we have to commit.
0:39.0	My name is Elias Torres.
0:40.8	I'm the CTO co-founder of Drift.
0:47.7	This is Code Story, a podcast bringing you interviews with tech visionaries
0:52.9	who share in the critical moments of what
0:55.7	it takes to change in industry and build and lead a team that has your back.
1:02.3	I'm your host Noah Labhart and today how Elias Torres built on top of his successes
1:08.0	to increase the effectiveness of your go-to-market strategy.
1:13.4	All this and more on Coat Story.
1:22.5	A first-generation Latino immigrant.
1:25.8	Elias Torres was born in Nicaragua.
1:28.2	Growing up in a communist country, he had little resources, even food.
	...

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