S2E91 Play the Promotion Game to Win with Bill Hampton
The Brian Buffini Show
Brian Buffini
4.8 • 2.4K Ratings
🗓️ 15 November 2022
⏱️ 37 minutes
🧾️ Download transcript
Summary
To really succeed in business, entrepreneurs must become masters of promotion. In this episode, former Dave Ramsey associate Bill Hampton shares why you should be a consultant to your own business and how you can play to win, even in challenging times.
YOU WILL LEARN:
· The five questions all entrepreneurs must ask themselves.
· Why knowing your customer is the key to effective promotion.
· How to identify the core needs of your clients.
MENTIONED IN THIS EPISODE:
“Beware the Naked Man Who Offers You His Shirt,” by Harvey Mackay
S2E44, How to Recession Proof Your Business
S2E47, Recession-Proof Your Money Part 1
S1E279, Moving the Needle - an Interview with Bill Hampton
S1E265, The E-Myth Revisited – an Interview with Michael E. Gerber
“The Power of Moments,” by Chip Heath and Dan Heath
NOTEWORTHY QUOTES FROM THIS EPISODE:
“Opportunity is born out of struggle. And if you have the ability to see it, it can create some great growth in people's personal lives and people's business.” – Bill Hampton
“Work on the business, not in the business.” – Brian Buffini
“You learn so much when you know your customer.” – Bill Hampton
“People want to feel important.” – Bill Hampton
“Lead with the core need.” – Bill Hampton
Hosted on Acast. See acast.com/privacy for more information.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Here in the UK we sell amazing products and services the whole world once. |
| 0:05.0 | At the Black farmer in Devon our producers enjoyed on both sides of the Atlantic. |
| 0:10.0 | We're McKinnon and Saunders from Manchester and our puppets are watched on six continents. |
| 0:15.0 | Whilst that acceleron in Birmingham are sustainable, recyclable batteries are helping power nine countries. |
| 0:21.0 | So if you make it in the UK, why not sell it to the world? |
| 0:25.0 | For free help from the UK Government visit great.gov.uk |
| 0:35.0 | Welcome to It's a Good Life where it's all about helping entrepreneurs think, feel and do better. |
| 0:40.0 | Before we begin I want to tell you about It's a Good Life Plus, our new ad free subscription on Apple Podcast. |
| 0:47.0 | All you've got to do is open the Apple Podcast app and click on It's a Good Life. |
| 0:51.0 | You'll see a banner under the logo that removes ads and unlocks early access to episodes. |
| 0:56.0 | It's just five books a month and there's even a free trial. |
| 1:00.0 | Either way, continue listening to It's a Good Life and sharing the show with others. |
| 1:04.0 | And here's our man Brian Bafini. |
| 1:11.0 | Top of the morning here and welcome to It's a Good Life. |
| 1:14.0 | Boy we got some stuff for you today and if you are in business, want to be in business, want to grow a business. |
| 1:20.0 | We've got a couple of podcasts lined up for you that are going to do just that. |
| 1:24.0 | And I can speak autobiographically to this because the man I'm going to introduce you to today has helped me in my business and help many other people in their businesses throughout the years. |
| 1:34.0 | His name is Bill Hampton, he's from Michigan but he lives down in Tennessee. |
| 1:38.0 | He was involved with the Dave Ramsey organization and really a key player in the meteoric rise of Dave Ramsey becoming the biggest name on radio and the giant corporation. |
| 1:49.0 | They built down there in Tennessee today. |
| 1:52.0 | Bill's headed up many companies himself. |
| 1:55.0 | He's a consultant. |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Brian Buffini, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Brian Buffini and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.