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The Brian Buffini Show

S2E40 Three Words to Make Good Things Happen for You and Your Business

The Brian Buffini Show

Brian Buffini

Entrepreneur, Brian Buffini, Business, Entrepreneurship, Coaching, Good, Life

4.82.4K Ratings

🗓️ 19 May 2022

⏱️ 26 minutes

🧾️ Download transcript

Summary

With a recession on the way, businesses need to evaluate how they can adapt and make the most of every opportunity they meet. In this episode, Brian reflects on his interview with author, speaker and entrepreneur Ron Tite and shares lessons about building an authentic brand as the market changes.   

  

YOU WILL LEARN:

·     The importance of scaling, diversifying and selling more. 

·     The sequential steps to becoming a brand of trust.

·     The five key principles for building a brand narrative. 

 

MENTIONED IN THIS EPISODE:

 

S2E39, How to Cut Through to Success in a Busy World - An Interview with Ron Tite   

https://play.acast.com/s/the-brian-buffini-show/s2e39-how-to-cut-through-to-success-in-a-busy-world-an-inter

 

“Think Do Say,” by Ron Tite

https://www.amazon.com/Think-Do-Say-seize-attention/dp/1989025714/ref=sr_1_1?keywords=ron+tite&qid=1652439378&sr=8-1

 

NOTEWORTHY QUOTES FROM THIS EPISODE:

 

“For an entrepreneur, there is tremendous opportunity with every recession.” – Brian Buffini

 

“I believe with the coming recession everyone who owns a business, big or small, is going to need to scale, diversify and sell more.” – Brian Buffini

 

“All of entrepreneurship is ‘find a need, fill a need’.” – Brian Buffini

 

“It's very important that your products and services are aligned with what you believe the solution is, or should be. Otherwise, you're working to just make a buck and you're not being true or authentic.” – Brian Buffini

 

“It's time to be calm in the chaos, because the chaos certainly isn't going away.” – Ron Tite


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Transcript

Click on a timestamp to play from that location

0:00.0

Welcome to It's a Good Life Podcast where it's all about helping entrepreneurs think, feel, and do better.

0:09.0

Here's your host, Brian Bafini.

0:14.0

Well, top of the morning to you and welcome to It's a Good Life.

0:17.0

This is a follow on episode from my interview at Ron Tite.

0:21.0

There's been many interviews I've done which were, you know, I had a good time.

0:25.0

It was a good interview and when we were done, we were done.

0:28.0

My interview with Ron Tite, I felt like we were just starting, especially in regards to business, branding, super insightful, creative guy.

0:37.0

And it was really a great time.

0:40.0

I don't know why so many of the Canadian speakers are, they're just so down to earth, authentic and insightful.

0:47.0

Maybe because that's the way a lot of Canadians are.

0:49.0

We've had so many years doing seminars and events in Canada.

0:53.0

We have a huge following up there, a tremendous number of clients we coach and work with and it's always been great.

1:00.0

In fact, I've always enjoyed going up there and one of the things you see on Canadian TV every night is some form a comedy club.

1:07.0

And it's always amazing to me how many Irish comedians are on the Canadian shows and it's always striking.

1:13.0

So the Irish and the Canadians do have a lot in common.

1:17.0

We like to laugh, we like to laugh at ourselves and that we like a good beer too.

1:22.0

So a lot in common there.

1:25.0

Ron's insight is a business guy and especially on the brand, very powerful, very powerful.

1:32.0

And I think if you're out there and you run a small business or you've got a side hustle or you're trying to make your business grow and expand, you got a business you want to grow and expand as the market changes.

1:44.0

And I want to talk a little bit about that.

1:46.0

I really think there's some great stuff and some of the things he went over so fast, I just wanted to give a little more gravitas to so that it could become maybe an exercise for you to help build your brand even further.

1:59.0

And so again, I highly recommend the book think do say it's just terrific. It's well written. He's a good, he's a good writer.

...

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