S2E39 How to Cut Through to Success in a Busy World - an Interview with Ron Tite
The Brian Buffini Show
Brian Buffini
4.8 • 2.4K Ratings
🗓️ 17 May 2022
⏱️ 43 minutes
🧾️ Download transcript
Summary
Consumers today are inundated with so much promotional messaging and content in the marketplace that they often don’t know where to look or who to trust. In this episode, Brian interviews author, speaker and entrepreneur Ron Tite about his new book and learns what organizations must do to seize the attention of and build trust with customers in this busy world.
YOU WILL LEARN:
· The importance of authentic brand belief.
· The steps a small business can take to stand out.
· The five questions every business narrative should answer.
MENTIONED IN THIS EPISODE:
“Think Do Say,” by Ron Tite
MasterMind
https://www.buffiniandcompany.com/events/mastermind-summit/
“The Imaginary Girlfriend,” by John Irving
“Pulp Fiction”
https://www.imdb.com/title/tt0110912/
“Cinema Paradiso”
https://www.imdb.com/title/tt0095765/?ref_=fn_al_tt_1
NOTEWORTHY QUOTES FROM THIS EPISODE:
“A brand belief is really - what do you fundamentally believe in? And what do you believe in that goes beyond the thing you sell but that is strategically aligned to the thing you sell?” – Ron Tite
“The way you can evaluate whether your brand belief is strategically linked to the thing you sell is to connect the two with the word ‘so’.” – Ron Tite
“It should never be about just winning the battle for time. It should be about both standing out and capturing attention while building trust.” – Ron Tite
“You are defined by the actions you take, not by the supposed philosophies you fundamentally believe.” – Ron Tite
“What is the one thing you do that connects your purpose to where you make money?” – Ron Tite
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Transcript
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| 0:00.0 | Welcome to It's a Good Life Podcast where it's all about helping entrepreneurs think, feel, and do better. |
| 0:09.0 | Here's your host, Brian Bafini. |
| 0:13.0 | Top of the morning, and welcome to It's a Good Life. |
| 0:16.0 | Today we have a very special guest, Mr. Ron Tite. |
| 0:19.0 | Ron Tite is a Canadian and a great friend of our good friend, Scott Stratton. |
| 0:24.0 | So that's how we got to know each other. |
| 0:27.0 | He is founder and chief creative officer of church and state. |
| 0:30.0 | He's the now entrepreneur speaker, best selling author, and just love his new book, Think, Do, and Say. |
| 0:37.0 | And it's all about how to seize attention, build trust in a busy, busy world. |
| 0:43.0 | So Ron, welcome to the show. |
| 0:45.0 | Top of the morning, Tia. Thanks for coming on the program today. |
| 0:48.0 | Top of the morning, Tia. Thanks for having me. |
| 0:50.0 | I'm excited for this. |
| 0:51.0 | Yeah, this would be a good time. Good time. |
| 0:53.0 | And more Canadians, we can have the better. |
| 0:55.0 | It's always good. So before we kind of dive into the book, our audience is a curious bunch as I am myself. |
| 1:02.0 | I'd love to know a little bit about yourself. |
| 1:04.0 | You know, where you're from, what led you down the path to being an entrepreneur and writing books |
| 1:10.0 | and doing some of the other crazy stuff you've done. |
| 1:12.0 | Well, I think a little bit like your background, not quite Irish, but, you know, |
| 1:18.0 | I had my grandfather came from Italy. |
| 1:20.0 | And so I've, you know, raised in a, originally from Montreal, born in Montreal. |
... |
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