S2E354 Brian Buffini's Bold Predictions - Hope and a Plan for 2026

It's a Good Life

Brian Buffini

Business, Unknown, Entrepreneurship, Life, Good, Entrepreneur, Coaching

4.4 • 2.4K Ratings

🗓️ 9 December 2025

⏱️ 58 minutes

🔗️ Recording | iTunes | RSS

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Summary

Social media is filled with “doom and gloom” projections for the 2026 real estate market. In this inspiring podcast, Brian Buffini shares why he believes the opposite; that for those agents who use the right type of marketing, the year ahead is filled with promise. Brian also delivers his fact-based predictions on the housing inventory, who is going to be selling and how to best reach those sellers. Additionally, he previews Buffini’s new program for 2026, the Blitz, that will help agents garner more leads, close more deals and make more money.

YOU WILL LEARN:

Why Brian feels so strongly that the real estate market is returning to a more balanced market, similar to that of 2019.
The research-based statistics on the median American home seller and how to effectively market to them.
How Buffini’s new year-long program, the Blitz, will use proven strategies, with all-new assets, videos and more, to help agents gain more leads, close more deals, and make more money in 2026.

MENTIONED IN THIS EPISODE:

Free Coaching Session

Buffini & Company’s the Blitz

NOTEWORTHY QUOTES FROM THIS EPISODE:

“So first and foremost, I want you to remember this. The real estate market will return to the rhythm of 2019.” — Brian Buffini

“The median age of a home seller is 64 years old. Your marketing and your messaging must apply to them.” — Brian Buffini

“Why are people moving? To be closer to family and friends.” — Brian Buffini

“I'm going to tell you that for 99% of REALTORS®, their marketing and their focus is set up for a market that doesn't exist.” — Brian Buffini

“The Blitz was built to help you generate 85% of your leads in 180 days and do an extra deal a month.” — Brian Buffini

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Transcript

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0:00.0	Welcome to It's a Good Life, where it's all about helping entrepreneurs think, feel, and do better.
0:09.5	Today we have a special treat for you, Brian, live on stage from a recent event.
0:14.7	Let's listen in.
0:24.4	All right. How many points do you think I have for you?
0:26.9	How many points can realtors remember?
0:31.8	Why does every speaker in real estate have 10 points? I don't know. I have three,
0:35.2	and that's why I've been around for 30 years. So first, we're going to cover the state of the market. We're going to cover the state of the market. That's it. And you can write
0:38.3	down in your notes. So, state of the market. We're talking about the state of the industry.
0:43.9	And then what I'm really excited to talk about is the return of the selling seasons.
0:49.1	We're going to see something that works beautifully, that we have set up for you and we have a early Christmas
0:56.1	gift. How many members do I have here today? All the members, yeah, how many members remotely?
1:00.2	Can I see your hands nice and high? I can take a look. Yeah, I got an early Christmas gift for all
1:05.2	you guys today. Stay to the market. Here we go. So first and foremost, I want you to remember this. The real
1:13.6	estate market will return to the rhythm of 2019. I talked about this in August at our last BCL here,
1:21.1	but I'm going to share with you the data is overwhelming and I have a couple of points that are
1:25.5	really going to bring it home. Okay. And I can factual,
1:28.6	I'm telling you right now, Bafinian Company and all its investments are committed to this. I'm putting
1:34.1	my money where my mouth is. And that's why we've just spent millions of dollars in the last
1:38.4	120 days to build a program specifically designed to take advantage of this market opportunity.
1:44.0	So let's take a look right here.
1:46.9	Here's what it looks like.
1:48.5	People, if you watch the Doom Scrollers and you listen to the influencers and you hear anybody
	...

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