S2E334 How to Record the Video Message Everyone Opens – a Conversation with Kyle Draper

It's a Good Life

Brian Buffini

Business, Unknown, Entrepreneurship, Life, Good, Entrepreneur, Coaching

4.4 • 2.4K Ratings

🗓️ 30 September 2025

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this conversation, Brian and Kyle Draper unpack a practical, highly relational approach to video that fits hand-in-glove with the Buffini Work by Referral system. From 12-second birthday videos to quick “thinking of you” messages, Kyle explains how using videos the right way will help you show your authenticity and relatability, leading to deeper relationships.

YOU WILL LEARN

Why one-to-one beats one-to-many—and how a 12-second birthday video can lead to meaningful conversations and referrals.
How to use the power of AI to complement, not replace, your social media efforts.
How to always have the answer to “What should I share?” when it comes to content.

MENTIONED IN THIS EPISODE

The Go-Giver by Bob Burg and John David Mann

NOTEWORTHY QUOTES FROM THIS EPISODE

“Any way that I can, I celebrate someone else with the power of a private video.” — Kyle Draper

“When people struggle with content, I give them two questions. ‘What do you get asked the most about your industry? And what are you surprised that people don't already know?’” — Kyle Draper

“But as we see more of AI, it'll be just like a dollar bill. The more you touch it, the more you know what's real and what's not.” — Kyle Draper

“I still think the REALTOR®, the small business owner that's willing to just look into the camera, be themselves, be authentic, they're going to win over the person that is using some form of AI video to help them automate what should have never been automated.” — Kyle Draper

“The beauty of social media is your people are telling you what's going on in their life. We just have to leverage that data the right way and then communicate accordingly.” — Kyle Draper

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Transcript

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0:00.0	Welcome to It's a Good Life, the podcast for entrepreneurs, where it's all about growing yourself and your business.
0:09.6	Here's your host, founder of America's largest business coaching company, Brian Bafini.
0:18.0	Well, the top of the morning, Tia, and welcome to It's A Good Life.
0:21.0	I'm your host, Brian Bafini.
0:22.1	Today we have a very special guest.
0:23.5	His name is Kyle Draper, all the way from Fort Worth, Texas, one of my favorite places.
0:28.5	And Kyle has helped thousands of professionals grow their influence by mastering the art of authentic, personalized video.
0:35.6	Something we're very interested in a Puffinian company.
0:38.1	All of you who are members know you have the Bomb Bomb Video app built into the CRM that we have
0:43.5	called Referral Maker Pro.
0:45.0	I was just kidding with Kyle off camera here that no industry does videos worse than real estate.
0:52.5	So we thought it would be great today to have Kyle help people
0:56.0	grow their business, grow their marketing. And he's not about chasing trans. He's about helping
1:00.4	people deepen connections, build trust and stand out in a noisy world, which is he might as
1:05.7	well have a Bafinian company shirt on today. That's right. I would love to have one. Yeah,
1:10.0	great stuff. We'll make that happen. Today we're going to dive into the Power 101 video, and I think you're going to come wave with some fresh insights you've never considered before. Kyle, thanks for making the time for us. We appreciate you being on the show. Brian, I'm honored. Thank you so much for having me. That's great stuff. So before we dive in, I mentioned you're from Fort Worth.
1:28.7	You have an unusual path. You went from youth ministry to marketing videos with a stint of
1:35.9	entrepreneurial turns in the middle of that. That's right. Talk to us a little bit about
1:39.8	where you started and how you ended up here. Yeah. So I, I surrendered my life to church ministry
1:46.9	when I was 20 years old and thought I would do that my whole life. Ten years into it, I felt
1:53.0	this calling to go into the business world. And so I believe God has a sense of humor. And so he
2:00.8	took me from this really proud position as a pastor
	...

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