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It's a Good Life

S2E326 Your Authentic Self

It's a Good Life

Brian Buffini

Business, Unknown, Entrepreneurship, Life, Good, Entrepreneur, Coaching

4.42.4K Ratings

🗓️ 2 September 2025

⏱️ 30 minutes

🧾️ Download transcript

Summary

In this inspiring episode taped during Buffini & Company’s Peak Experience event, Brian Buffini shares how insecurity, conformity, anxiety, comparison and a lack of championing hold us back in life. Using a combination of insights from his own legendary career, as well as the wisdom gained from other thought leaders he has studied, Brian shares the strategic ways you can overcome those challenges. In doing so, you’ll be able to become the most authentic version of yourself and create the life and career you desire.   

 

YOU WILL LEARN: 

  • How to move past the feelings of insecurity and envy that we all feel at times. 
  • The difference between ambition as a virtue and selfish ambition.  
  • To create the best version of yourself, you need to be clear about who you are and what you stand for.  

 

NOTEWORTHY QUOTES FROM THIS EPISODE: 

 

“Know yourself. Own yourself. Be yourself.” — Brian Buffini  

 

“The authentic version of how you're designed — no matter the mistakes you've made, the things you wish you'd done over — is designed to be awesome. — Brian Buffini  


“The person who is absolutely unwilling to recognize and verbalize their mistakes is doomed to repeat them out of insecurity.” — Brian Buffini 


“Being overly independent is a defense mechanism from being constantly let down.” — Brian Buffini 


“A personal mission statement becomes the DNA for every other decision we make. When your values are clear, your decisions are easy.” — Brian Buffini 


itsagoodlife.com


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Transcript

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0:00.0

Welcome to It's a Good Life, where it's all about helping entrepreneurs think, feel, and do better.

0:09.4

Today we have a special treat for you, Brian, live on stage from a recent event.

0:14.7

Let's listen in.

0:22.9

Here's a definition. Let's go to work.

0:28.9

Authentic is a traditional, faithful resemblance of an original.

0:33.0

A traditional, faithful resemblance of an original.

0:36.4

Now, obviously, that's often used towards art.

0:43.3

Well, I happen to believe in my faith tradition, we have a creator who is creative, who created us.

0:45.6

Think about this.

0:48.5

Eight billion people on the planet.

0:50.4

Eight billion people on the planet.

0:54.6

And it has never been clinically proven that two people have the same set of fingerprints.

1:00.5

I have twins whose fingerprints don't look alike. How is that even possible? It's not like it's that big of an area. Is that wild? Then we have internally our DNA. Never clinically

1:07.9

proven in the history of mankind, two identical sets of DNA.

1:13.0

You're unique.

1:15.3

Created to be unique.

1:17.2

Created to be authentic and leave your mark.

1:20.7

Your authentic mark.

1:22.5

Not the conforming mark, the authentic mark.

1:25.9

And what happens is we just get away from it life beats us up chanks

1:30.6

us out and here's some of the ways that happens what causes us to be inauthentic i mean if we're

1:36.9

created this way design this way come out of the womb this way what the heck happens well it starts with

...

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