Quick Cut: S2E325 Your Story Brand with Donald Miller
It's a Good Life
Brian Buffini
4.4 • 2.4K Ratings
🗓️ 28 August 2025
⏱️ 11 minutes
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Summary
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The concept of story is a powerful way to dramatically improve how you connect with your customers and grow your business. Donald Miller, CEO of StoryBrand, helps thousands of companies clarify their message and grow every year. In this episode, the master storyteller explains why story is so important when talking about who you are, what you do, and the unique value you bring to your customers.
Mentioned in this episode:
Blue Like Jazz by Donal Miller
Building a StoryBrand by Donald Miller
Inspirational quotes from today’s interview:
“The more complicated and convoluted our world becomes…story still has the power to cut through all the nonsense.” — Brian Buffini
“If you understand story, you understand a lot more about what’s going on in life.” — Donald Miller
“People are looking to be invited into a story.” — Donald Miller
“We need to find where our story and our customer’s story overlap.” — Donald Miller
“If you’re selling a product, you’re solving a problem.” — Donald Miller
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Transcript
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| 0:00.0 | Welcome to It's a Good Life with Brian Bafini, founder of America's largest business coaching company. |
| 0:10.4 | Here's a short classic cut from one of our all-time favorite episodes. |
| 0:16.0 | Mr. Donald Miller, great to have you on with us today. Thanks for joining us. |
| 0:20.3 | It's wonderful to be with you. Great stuff. Well, just so I can take a moment with the audience here, |
| 0:25.0 | let them know who they've got a chance to hear from today. Donald's the CEO of Story Brand. |
| 0:30.7 | He's the author of one of my favorite all-time books, Blue Like Jazz. |
| 0:34.1 | Oh, thanks. I have been promoting that book since the day I first read it. |
| 0:37.9 | Awesome book. |
| 0:39.1 | Scary Close, another great book, a million miles and a thousand years. |
| 0:43.0 | And then his number one Wall Street Journal bestseller, building a story brand. |
| 0:48.3 | This was on my list last year of best business books to read. |
| 0:51.7 | And now we get to meet the man himself. |
| 0:55.9 | He's one of the best experts on the subject of story. And the more complicated and convoluted our world becomes, it seems that story |
| 1:01.5 | still has the power to cut through all the nonsense. Well, thanks. I think if you understand story, |
| 1:06.9 | you understand a lot more about what's going on in life. So I'm glad there's a, if I may call you a fellow story nerd, and we can talk about it. So how did you get into this, rocket you're in? Well, I wrote books for a while. And in order to sort of keep people, as you know, to keep people interested in turning the page on those books, I discovered story, and that was about 20 years ago. |
| 1:29.2 | A lot of people don't know that story is extremely formulaic. |
| 1:32.3 | There are formulas that keep people interested in a movie or whatever. |
| 1:36.9 | And I got fascinated by that. |
| 1:38.8 | I mean, really geeked out on it. |
| 1:40.5 | I started thinking of it almost like composing music, you know, the notes of music |
| 1:45.1 | and put them in certain order and people pay attention. Then I wrote a book about kind of the |
| 1:49.6 | overlap between understanding story and how to live a better life. You know, if you actually |
... |
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