S2E310 What I Learned from Lou Holtz
It's a Good Life
Brian Buffini
4.4 • 2.4K Ratings
🗓️ 8 July 2025
⏱️ 26 minutes
🧾️ Download transcript
Summary
Few people in the history of college sports have been more influential or had a bigger impact than legendary coach Lou Holtz. In this episode, Brian reveals how this special mentor personally shaped his own life and shares some of his most important lessons.
YOU WILL LEARN:
· The three questions that will change your career.
· The principle of WIN.
· The importance of continual growth.
MENTIONED IN THIS EPISODE:
“Wins, Losses and Lessons,” by Lou Holtz
NOTEWORTHY QUOTES FROM THIS EPISODE:
“A coach can pull more out of you than you can pull out of yourself.” – Brian Buffini
“Don't go through life being a spectator. Be a participant.” – Lou Holtz
“You're either growing or you're dying.” – Lou Holtz
“There are no age restrictions on having dreams and goals.” – Lou Holtz
“You have to have a reason to get up, you have to have something to excite you no matter how successful you are.” – Lou Holtz
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Transcript
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| 0:00.0 | Welcome to It's a Good Life, the podcast for entrepreneurs, where it's all about growing yourself and your business. |
| 0:09.6 | Here's your host, founder of America's largest business coaching company, Brian Bafini. |
| 0:17.8 | Top of the morning to you, Brian Bafini here, and welcome to a special edition of It's a Good Life. |
| 0:24.6 | Now, school may be out, but around here, we're always in session. |
| 0:29.2 | We're bringing back some of the most impactful episodes, conversations, and lessons that have stood the test of time since we started recording. |
| 0:37.4 | This week, we're |
| 0:38.8 | revisiting one that's near and dear to my heart, what I learned from Lou Holtz. Now, Coach Holtz |
| 0:45.9 | is a Hall of Famer, not just for his success on the football field, but for the way he's led his life, |
| 0:52.2 | how he teaches and how he lives. In this episode, I'll share |
| 0:56.6 | some of the incredible wisdom I've gained from coach over the years, lessons on attitude, leadership, |
| 1:02.6 | and living a life of purpose. If you've never heard this one, you're in for a treat. And if you have, |
| 1:08.0 | well, this is kind of a message that only gets better with time. |
| 1:11.9 | Enjoy. |
| 1:17.8 | Three things I'm going to share from Lou today is first the three questions that changed my career. |
| 1:22.6 | I'm going to talk about when and his principle of you're either growing or you're dying. |
| 1:26.3 | And so let's talk about the three questions that changed my career. |
| 1:27.9 | So I can remember it. |
| 1:33.7 | The guy who was my business partner, the late great Gene Kuhlman, said, Brian, you've got to take you to this seminar. |
| 1:36.2 | Now, Zig Zigler was speaking, and that was his guy. |
| 1:38.1 | He says, Ziglar speaking. |
| 1:40.3 | There's this other guy, Jim Rohn, I've heard, he's good. |
| 1:43.3 | And also this coach, Lou Holtz, is going to be speaking. |
... |
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