Quick Cut: S2E311 The Stories We Tell Ourselves

It's a Good Life

Brian Buffini

Business, Unknown, Entrepreneurship, Life, Good, Entrepreneur, Coaching

4.4 • 2.4K Ratings

🗓️ 10 July 2025

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

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Summary

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We all have a story we tell ourselves about where we are in life. Intentionally or not, sometimes that story can get stuck on repeat and become just an excuse for the state of our relationships, health, finances and business. In this episode, Brian unpacks the stories we tell ourselves, explains how challenge and loss can benefit us and teaches how we can write our own happy ending.

YOU WILL LEARN:

How to identify your personal blind spots.
How you can go on to succeed after loss.
Why your story is not over.

MENTIONED IN THIS EPISODE:

Episode 166, Discipline Equals Freedom with Jocko Willink

Episode 261, Matthew McConaughey – an Interview on His New Book, “Greenlights.”

INSPIRATIONAL QUOTES FROM THIS EPISODE:

“Talented salespeople make for talented excuse makers.” – Brian Buffini

“Sometimes loss devastates us. Sometimes loss paralyzes us. Sometimes loss actually frees us up on the road to success.” – Brian Buffini

“A kick in the teeth may be the greatest thing in the world for you.” – Brian Buffini

“Sometimes you need to turn the page and forgive people. Sometimes you need to turn page and forgive yourself. And, sometimes, you need to turn the page because it’s just time to forget.” – Brian Buffini

“You're in control of how your story ends.” – Brian Buffini

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Transcript

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0:00.0	Welcome to It's a Good Life with Brian Bafini, founder of America's largest business coaching company.
0:10.4	Here's a short classic cut from one of our all-time favorite episodes.
0:17.4	Got an interesting show for you today, so hopefully enjoy it.
0:21.4	It's entitled The Stories We Tell Ourselves.
0:24.2	You know, we all do have a story, and then we have a story that we tell about our story.
0:31.3	And what happens oftentimes stories, sometimes excuses, sometimes conditions, become the reasons for where we're at in life,
0:41.0	the state of our relationships, the state of our health, the state of our finances, the state of
0:46.8	our work life or businesses. And so we have a tendency to tell these stories over and over again.
0:56.3	Propaganda are lies that are repatriated over and over again until people believe them. Well, we can do that ourselves,
1:01.0	and we can be our own propaganda department. And the next thing you know, all we have is a story
1:05.5	and not a life. And I would say this to you, the good life and the good life that awaits
1:10.6	you is always better than any story you tell yourself.
1:14.4	When I interviewed Jock Wilnik on our podcast, he said, excuses were the lies we tell ourselves.
1:21.1	Well, stated like a true Navy seal.
1:23.6	But think about it.
1:25.2	Excuses are the lies we tell ourselves.
1:27.4	That's another word for a story. So letes are the lies we tell ourselves.
1:29.5	That's another word for a story.
1:31.2	So let's dive right in.
1:33.4	The peril of personal blind spots.
1:35.9	Here's where the first blind spots begins.
1:38.9	It's the excuses we make, just like Jocko talked about.
	...

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