S2E198 How to Build Your Business Network
It's a Good Life
Brian Buffini
4.4 • 2.4K Ratings
🗓️ 11 June 2024
⏱️ 25 minutes
🧾️ Download transcript
Summary
Building a network of interconnected people is a powerful advantage in business. In this episode, Brian explains how business networking has produced some of the most significant results in his career and how it can do the same for you.
YOU WILL LEARN:
· The benefits of business to business relationships.
· How to build connections.
· How to turn connections into a community.
MENTIONED IN THIS EPISODE:
“Never Eat Alone,” by Keith Ferrazzi
NOTEWORTHY QUOTES FROM THIS EPISODE:
“A transfer of trust takes place through a business referral.” – Brian Buffini
“One of the best ways to get connected is to be connected to one another.” – Brian Buffini
“Building a business network is one of the smartest things you can do in a business.” – Brian Buffini
“The currency of real networking is not greed but generosity.” – Keith Ferrazzi
“Give first, then ask, then you'll receive.” – Brian Buffini
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Transcript
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| 0:00.0 | Welcome to It's a Good Life, the Podcast for Entrepreneurs, where it's all about growing |
| 0:07.7 | yourself and your business. |
| 0:09.7 | Here's your host, founder of America's largest business coaching company, Brian the Feeney. |
| 0:17.0 | Well, top of the morning to you and welcome to today's episode, How to Build Your business network. Business networking has produced some of the most |
| 0:27.0 | significant results in my career. A network by definition is a group of interconnected people and so what I'm |
| 0:35.2 | encouraging you to do is to think in terms of building a network of people that you |
| 0:40.8 | have something in common with namely you're a small business owner, they're a small business owner. |
| 0:46.0 | You're a service provider, they're a service provider. |
| 0:48.0 | In my real estate career, right off the bat, there were 27 services and businesses that I utilized on a regular |
| 0:55.9 | basis when helping people buy and sell a home. I needed obviously the transactional |
| 1:01.2 | connection of lenders and escrow companies and title companies, insurance people. |
| 1:08.6 | We needed inspections. |
| 1:10.5 | We needed contractors. |
| 1:12.2 | We would have roofers and plumbers and painters and |
| 1:15.2 | electricians and all the people you can imagine with all the services evolved |
| 1:20.4 | around real estate. And over time I actually built that out into something even more significant, which is I actually |
| 1:27.1 | built a directory like Angie's list, only it was Brian's list, and it was an actual book I published every year and I actually |
| 1:34.8 | would do my annual client party and give them the new book. It's interesting to me, the last one I |
| 1:40.3 | produced was in 1994, 30 years ago, can can you believe that but I still have some |
| 1:44.9 | friends and past clients that you know are pals of mine I go over to their house and I |
| 1:49.4 | still see they use the book or they have it in their office and it's kind of dog-eared and they go, |
| 1:54.0 | oh yeah, I still use the detail and I still use this handyman and 30 years later. |
... |
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