S2E19 Faithful, Reliable, Consistent...To Live the Good Life...Be Like a Timex Part 1
The Brian Buffini Show
Brian Buffini
4.8 • 2.4K Ratings
🗓️ 8 March 2022
⏱️ 14 minutes
🧾️ Download transcript
Summary
The classic Timex was a hugely popular wristwatch because it took a licking and kept on ticking! In this episode, the first in a two-part special, Brian shares why we should embody the same characteristics if we want to live the good life.
YOU WILL LEARN:
· Why you have to be reliable.
· Why you should provide value.
· Why you must have fun.
MENTIONED IN THIS EPISODE:
Classic Timex commercial
https://www.youtube.com/watch?v=_NHq3Yze6s0
INSPIRATIONAL QUOTES FROM THIS EPISODE:
“Life is good, but life is hard.” – Brian Buffini
“We're going to take a licking. There are setbacks, there are disappointments and then we make mistakes. It happens.” – Brian Buffini
“Success consists of going from failure to failure without loss of enthusiasm.” – Winston Churchill
“Never feel shame for trying and failing, for he who never failed is he who never tried.” – Og Mandino
“Setbacks, disappointments, or mistakes and failures we experience ourselves give us greater compassion. It gives us greater empathy; it gives us greater experience.” – Brian Buffini
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Transcript
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| 0:00.0 | Welcome to It's a Good Life, a podcast dedicated to helping you live your best one. |
| 0:07.0 | Here's your host, Brian Baphini. |
| 0:11.0 | Well, top of the morning to you and welcome to It's a Good Life, I'm your host, Brian Baphini. |
| 0:18.8 | And today we're going to encourage you to be like a TimeX. |
| 0:22.6 | That's right, the watch, the TimeX. |
| 0:25.6 | You know, these guys have been around a long time. In the mid-1800s, they combined European |
| 0:32.0 | clock making and American ingenuity and brought clocks to the world. |
| 0:38.0 | And in the 1960s, when they launched their classic wristwatch, which I'm holding in my hot |
| 0:43.7 | little hand here, it started its ad campaign. |
| 0:47.2 | And it was one of the all-time great marketing slogans, which is TimeX, takes a lick and |
| 0:52.3 | keeps on ticking. And if anything is a great illustration of The Good Life, it's this. |
| 0:58.1 | I also like the fact that it's classy looking, it's nice. This one costs $40. And I have |
| 1:03.5 | a couple of expensive watches, but I really like this one. And so because it's a reminder |
| 1:09.1 | to keep perseverant, what a great marketing campaign these guys launched. They were just |
| 1:13.1 | years ahead of themselves. They ran ads and they did a TV commercial. So for example, |
| 1:17.9 | they had, they put the wristwatch on the claw of a lobster to see if it could break loose |
| 1:24.3 | to the wristband and it couldn't. And then they taped it onto the baseball bat of Mickey |
| 1:28.9 | Mantle, the most famous Yankee of the times. And they taped the wristwatch on there and |
| 1:33.8 | Mickey's taken his swings and hitting the ball out of the yard. And hey, here it is, |
| 1:38.5 | takes a lick and then keeps on ticking. They show the camera still ticking. One of my favorite |
| 1:42.6 | ads I got into this is I prone to do. One of my favorite ads was they put it on a |
| 1:47.4 | motor of a motorboat and put it in a water tank. And then they tie it as to one of the |
... |
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