S2E157 Do it N.O.W. for your Business
It's a Good Life
Brian Buffini
4.4 • 2.4K Ratings
🗓️ 11 January 2024
⏱️ 27 minutes
🧾️ Download transcript
Summary
Do you want to get your business off to a great start this year? In this episode, Brian shares the three core principles that have helped him achieve phenomenal success over many decades, no matter the market conditions.
YOU WILL LEARN:
· How to work by referral.
· How to cultivate your database.
· Why you must prioritize the 3 Cs.
MENTIONED IN THIS EPISODE:
S2E153 My Bold Predictions: The Surprising News for 2024
NOTEWORTHY QUOTES FROM THIS EPISODE:
“You're in the lead generation business.” – Brian Buffini
“If people like you they’ll listen to you, but if they trust you, they’ll do business with you.” – Zig Ziglar
“A database is not a contact list. A database is a list of relationships.” – Brian Buffini
“Sales is a contact sport; out of sight, out of mind.” – Brian Buffini
“Make your life better by making your customers’ lives better. Work by referral - live the good life!” – Brian Buffini
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Transcript
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| 0:00.0 | Welcome to It's a Good Life Podcast, where it's all about helping entrepreneurs think, feel and do better. |
| 0:10.0 | In case you missed it, Brian shared his bold predictions for the 2024 real estate market |
| 0:15.6 | and you can head over to it's a good life.com to check it out. |
| 0:19.0 | In the meantime, here's Brian. Well, top of the morning to you and welcome to today's episode, Do It Now for your business. |
| 0:30.7 | Any of you who are familiar with our work in the marketplace or if you listen to |
| 0:34.4 | episode 153 where I gave bold predictions on the market would be familiar with |
| 0:40.3 | the launch of a campaign we call do It Now. I've been doing this 28 years now and a couple of times in my career I've seen us really hit a note of what exactly the market needed, how exactly we could serve, the people we serve, and |
| 0:57.6 | something just took off like a rocket. And the Do It Now campaign is doing that. |
| 1:00.9 | Our members are invigorated, their customers are totally |
| 1:05.2 | intrigued by the resources they're sending them, and we also have our phones and |
| 1:10.0 | website have been lit up by people going, hey, I need to be in board with this. |
| 1:15.0 | So I want to do something today, which is I want to help people get their year off to a great start with their business. |
| 1:21.0 | And we know market conditions, we've seen what's gone on with interest rates |
| 1:25.8 | and inflation and as I mentioned in the bold predictions episode in the real estate business, |
| 1:31.0 | which is a great indicator of all services, real estate, then you get into mortgage, then you get into insurance, the car business, a lot of services were really hit hard in 2023. |
| 1:43.0 | In the real estate business, to give you an example, |
| 1:46.0 | we've had the lowest number of homes sold since 1993. |
| 1:51.0 | And the reason it's even more extraordinary than that is that in 1993 |
| 1:55.1 | there was only 260 million people living in the states and now there's 340 |
| 1:59.6 | million so to have the lowest number of transactions in 30 years with 80 million more people living in the country, |
| 2:09.0 | it's really been extreme how the market kind of stalled. |
| 2:13.0 | And again, that's what the Federal Reserve was trying to do, |
... |
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