Welcome to it's a good life, the podcast for entrepreneurs, where it's all about growing

yourself and your business.

Here's your host, Fander of America's largest business coaching company, Brian the Feeney.

Well, the top of the morning, too, yet, and welcome to today's episode, how I sell.

You know, I love sales.

I've been a salesman my whole life, whether selling paint jobs for my dad, t-shirts on the

beach in California, 10 years in the real estate industry, and almost three decades now selling

from stage.

I love sales, and I just enjoy when it's done right.

Now, typically, when I do sales training, I'm very specific on what to do, what to say,

and how to say it.

Today, I'm going to speak in more strategic terms by giving you general principles and

guidelines that I hope will help you in your sales career.

So here's the three principles.

People buy emotionally and justify logically, facts tell, and stories sell, and people need

help in making decisions.

So let's dive in.

First major point, people buy emotionally and justify logically.

Now that sounds a little dodgy.

It's okay for people to buy emotionally what we don't want is them to be emotionalistic.

And so when they're emotionalistic, now it becomes to me a transactional sale.

You can get somebody to be emotionalistic and they make a reflux purchase or an impulse

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