S2E134 Why Simple Wins with Lisa Bodell
The Brian Buffini Show
Brian Buffini
4.8 • 2.4K Ratings
🗓️ 1 August 2023
⏱️ 33 minutes
🧾️ Download transcript
Summary
In a world where complexity is killing many companies' ability to innovate and adapt, simplicity is fast becoming a competitive advantage. In this episode, Lisa Bodell shares why simplification is the key to eliminating unproductive and time-sucking activities and creating a corporate culture where essential and meaningful work is the norm.
YOU WILL LEARN:
· Why simple matters in business.
· How the golden rule of simplicity works.
· How to start the process of simplicity.
MENTIONED IN THIS EPISODE:
“Kill the Company,” by Lisa Bodell
“Why Simple Wins,” by Lisa Bodell
“There Are No Children Here,” by Alex Kotlowitz
NOTEWORTHY QUOTES FROM THIS EPISODE:
“Simplicity really means focusing on what matters the most.” – Lisa Bodell
“It's not about doing more, it's about doing valuable.” – Lisa Bodell
“Simplicity is the front end of innovation. It creates the space for thinking and creativity to happen.” – Lisa Bodell
“We must create space to think so we can build our best ideas together.” – Lisa Bodell
“Spend your time the way you'd want other people to spend your time.” – Lisa Bodell
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Transcript
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| 0:00.0 | Imagine you, you in a nice comfy seat with your hands behind your head, taking in the views, |
| 0:09.6 | instead of taking on the road, maybe even taking a nap. That's the bliss of getting where you |
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| 0:23.0 | and we'll take you there. Avantiwascoast, feel good travel. |
| 0:30.0 | Welcome to it's a good life, the podcast for entrepreneurs, where it's all about growing |
| 0:40.1 | yourself and your business. Here's your host, founder of America's largest business coaching |
| 0:45.2 | company, Brian the Feeding. Well, the top of the morning to you and welcome to it's a good |
| 0:53.0 | life. Today we have a very special guest. Her name is Lisa Budell and Lisa believes in the power |
| 0:58.9 | of simplification. I read her book, Kill the Company a few years ago. Absolutely fantastic. She is |
| 1:04.7 | the founder and CEO of Future Think and a well-known speaker. In fact, we are very honored that Lisa |
| 1:10.9 | is going to be speaking at our leadership conference in Austin, Texas September 8th and 9th. So |
| 1:16.0 | to all of you who are registered, you're going to get a little taste of what's to come. She is |
| 1:20.4 | phenomenal and she's here to talk about her newest book today. I love this. It's called Why Simple |
| 1:26.1 | Winds. This is a fabulous book. It's about escape the complexity trap and get to work on what matters |
| 1:32.7 | and we're all about that. Lisa, welcome to the program. Thanks for joining us. Thank you Brian. I |
| 1:37.6 | love the energy. Thanks for having me. Oh, yeah, we're going to have a great time together today |
| 1:41.2 | and again, really excited to have you come and bless our audience in September. Let's jump right |
| 1:46.8 | into the heart of the matter here. What is simple? What's the definition of it and why does it matter |
| 1:51.8 | to a business owner? Well, simple is about how can we do things not just more effectively but |
| 1:56.8 | be able to focus on what's really valuable, right? So this isn't just a productivity exercise. |
| 2:01.2 | I think it's very easy to be productive and people create processes to do that all the time. |
| 2:05.1 | But how can we actually be more focused by getting rid of things versus just focusing on doing more? |
... |
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