S2E04 - Radio Is Dead: Long Live Radio
Under the Influence with Terry O'Reilly
Apostrophe Podcast Network
4.8 • 627 Ratings
🗓️ 27 January 2013
⏱️ 27 minutes
🧾️ Download transcript
Summary
This week on Under The Influence, we look at the incredible creativity happening in radio advertising today.
Many advertisers think radio is yesterday's medium, but judging by the incredible work being done around the world, radio isn't dead, it's hotter than ever.
We'll look at the top radio advertising ideas that have won in recent international award shows, including one remarkable idea that used code to reach kidnapped soldiers in Columbia.
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Transcript
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| 0:00.0 | Did you know that if you subscribe to our But Wait, there's more option, you get a bonus story in every episode of Under the Influence. |
| 0:10.4 | But wait, there's more. |
| 0:12.3 | For the price of a cup of coffee every month, you get early access, so you hear every episode a full week before everybody else. |
| 0:19.8 | Plus, you enjoy that episode ad-free. |
| 0:23.0 | Tisk, tisk. |
| 0:24.1 | And by subscribing, you support our podcast. |
| 0:28.0 | Just go to Apple Podcasts |
| 0:29.9 | and subscribe to Under the Influences, |
| 0:32.2 | but wait, there's more. |
| 0:45.4 | Fancy a fever tree in a glass with ice and rum. |
| 0:48.5 | You thought I was going to say gin, didn't you? |
| 0:55.4 | But I'm talking about fever tree ginger beer, made from three gingers for that perfect blend of freshness, |
| 1:01.1 | sweetness and spiciness, delicious with rum, or on its own. |
| 1:05.0 | Fever Tree ginger beer, mix with the best. |
| 1:09.3 | Mmm, that spices things up. |
| 1:14.8 | From the Under the Influence Digital Box Set, |
| 1:17.9 | this episode is from Season 2, 2013. |
| 1:24.5 | You're so king in it. |
| 1:30.3 | Scores of it in an instant. |
| 1:36.3 | Your teeth look whiter than no, no, no. |
| 1:48.9 | You're not you when you're hungry you're in good hands with all things you're under the influence |
| 1:55.6 | with Terry O'Reilly |
... |
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