S2E03 - Timing Is Everything

Under the Influence with Terry O'Reilly

Apostrophe Podcast Network

Business, Marketing, Under The Influence, Cbc, Society & Culture, Terry O'reilly, Pop Culture, Advertising

4.8 • 627 Ratings

🗓️ 20 January 2013

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This week, we look at the critical importance of timing in marketing.

It’s one thing to put the right message in front of the right person, but it’s a fine art to put it in front of them at the perfect moment.

We’ll look at how the United States Navy used perfect timing to double their applications by taking advantage of a certain movie playing in theatres. We’ll explain why Dr. Scholl’s chose to pitch inner soles in the washrooms of nightclubs and how Hellman’s Mayonnaise used perfect timing to talk to women in grocery stores. We’ll also talk about how Target stores know you’re pregnant before your family does, and we’ll wrap up the episode by explaining why the fishing lure industry has Marilyn Monroe to thank.

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Transcript

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0:00.0	Did you know that if you subscribe to our But Wait, there's more option, you get a bonus story in every episode of Under the Influence.
0:10.4	But wait, there's more.
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0:24.1	And by subscribing, you support our podcast.
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	...

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