S1E08 - The Marketing Genius of Steve Jobs, Part 2

Under the Influence with Terry O'Reilly

Apostrophe Podcast Network

Business, Marketing, Under The Influence, Cbc, Society & Culture, Terry O'reilly, Pop Culture, Advertising

4.8 • 627 Ratings

🗓️ 26 February 2012

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This is part two of our look at Steve Jobs the marketer. This episode traces his triumphant return to Apple after being banished for 12 years and his bold choice to release advertising that suggested Apple was on the cusp of greatness.

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Transcript

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0:00.0	Did you know that if you subscribe to our But Wait, there's more option, you get a bonus story in every episode of Under the Influence.
0:10.4	But wait, there's more.
0:12.3	For the price of a cup of coffee every month, you get early access, so you hear every episode a full week before everybody else.
0:19.8	Plus, you enjoy that episode ad-free.
0:23.0	Tisk, tisk, and by subscribing, you support our podcast.
0:28.0	Just go to Apple Podcasts and subscribe to Under the Influences, but wait, there's more.
0:42.3	From the Under the Influence Digital box set this episode is from season one 2012
0:43.2	you're so king in it
0:49.9	I go to love it in an instant.
0:55.0	You're in good when you're hungry.
1:14.0	You're in good hands with Austin.
1:22.3	You're under the influence with Terry O'Reilly. NBC Sports presents the third NFL NFL World Championship Games
1:37.0	the Super Bowl, the American Football League champions, the New York Jet,
1:43.8	versus the national football league champion, the Baltimore Coast.
1:48.1	Super Bowl 3 has been called one of the greatest upsets in sports history.
1:53.9	It was played on January 12, 1969, at the Orange Bowl in Miami.
1:59.8	While it was called Super Bowl 3, it was really Super Bowl 1.
2:04.8	It was the first AFL-NFL game to be called a Super Bowl,
2:09.7	but it was the third time the two leagues had met in a championship game.
2:14.9	Hence, the two previous games were retroactively called Super Bowl 1 and Super Bowl 2.
2:21.6	The game pitted the AFL's New York Jets against the NFL's Baltimore Colts.
2:29.0	The mighty NFL had dominated football since it began after World War I.
	...

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