S1E07 - The Marketing Genius of Steve Jobs, Part 1
Under the Influence with Terry O'Reilly
Apostrophe Podcast Network
4.8 • 627 Ratings
🗓️ 19 February 2012
⏱️ 31 minutes
🧾️ Download transcript
Summary
This special two-part episode is about the late Steve Jobs. When you look at his vast technical accomplishments, it's easy to forget he was a great marketer.
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Transcript
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| 0:00.0 | Did you know that if you subscribe to our But Wait, there's more option, you get a bonus story in every episode of Under the Influence. |
| 0:10.4 | But wait, there's more. |
| 0:12.3 | For the price of a cup of coffee every month, you get early access, so you hear every episode a full week before everybody else. |
| 0:19.8 | Plus, you enjoy that episode ad-free. |
| 0:23.0 | Tisk, tisk, and by subscribing, you support our podcast. |
| 0:28.0 | Just go to Apple Podcasts and subscribe to Under the Influences, but wait, there's more. |
| 0:42.3 | From the Under the Influence Digital box set this episode is from season one 2012 |
| 0:43.2 | you're so king in it |
| 0:49.9 | I go to love it in an instant. |
| 0:55.0 | You're in the waiter than no, no, no. |
| 1:01.0 | You're not you when you're hungry. |
| 1:10.0 | You're in good when you're hungry. |
| 1:13.9 | You're in good hands with all. |
| 1:22.3 | You're under the influence with Terry O'Reilly. This is the story of one of the greatest innovators of our time. |
| 1:35.8 | He had the ability to envision new products consumers didn't even know they wanted. |
| 1:41.5 | He would go on to build a multi-billion dollar technology company fueled by |
| 1:46.4 | innovation. He was domineering, he drove his employees hard, and he rarely listened to other |
| 1:52.8 | people's opinions. He was known to wear the same clothes every day. He was obsessed by design, |
| 2:00.0 | and his products were beautiful, sleek, and iconic. |
| 2:03.7 | He was not only a great innovator, he was a great marketer. He would turn new product |
| 2:09.8 | demonstrations into dramatic showcases that attracted endless publicity. He believed that a successful |
| 2:16.7 | company should be composed of managers and dreamers, |
... |
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