Hey, everyone, welcome back to the old-fashioned on-purpose podcast.

So today, we are going to talk about business.

And more specifically, I want to talk about what I would do if I were to launch a business, especially an online-based business right now

in 2026. This is something that I get questions about frequently, whether it's friends who want to

start something online and they're not sure how to go about it, or sometimes I get emails from all

of you asking for advice. And I have a really bad tendency when those questions come in to just

like word vomit, all sorts of things at the person all at once, because there's so much to say.

And so I thought it would be more beneficial to put all of my thoughts in a semi-coherent episode

today that I can just send out to folks who have these questions. Also, this is personally applicable to me at

this point because I am in the midst of doing a soft relaunch, if you will, of my own online stuff.

I think some of you who've been around a while have noticed I've been shifting in my content.

I think the last couple of years I've shared a little bit about how I feel

like I don't fit in the niches that I was in before. The homesteading world just felt a little bit

confining to me, even though that was my primary, you know, passion in life 10 years ago. And that

was all I talked about. It felt so right. I've kind of grown and I've changed. And while I

still love pieces of that, I've been trying to figure out what I want to talk about online and

who am I in relation to this content now and what does that look like moving forward and what

excites me. And so I've shared a little bit of that journey in the last few episodes of the

season in the earlier episodes of the season. But I've gotten more clarity.

I've been spending a lot of time researching and journaling and thinking. And I've been taking

different courses and classes and listening to various mentors online. And I have a pretty,

I'd say pretty clear. I have a moderately clear idea of where I want to take things. And so

...