Our feature set and application set has matured significantly.

On the roadmap, I'm a big believer in listening to our customers and our prospective new customers with regards to what they're looking for.

And they'll tell you if you listen hard enough.

I think that our roadmap today, we have some certain items that come from a regulatory side

that the agencies require us to build in specifically around compliance, that we have to make

adjustments in our roadmap and add to in order to fulfill regulatory requirements.

But from a feature set, it is 99.9% driven by our customer.

This is John Wright. I am the CEO and co-founder of True Dialogue.

This is Code Story.

A podcast bringing you interviews with tech visionaries.

Six months moonlighting.

There's nothing on the backhand. Who share what it takes to change in industry. I don't exactly know what to do next. She took many goes to get right. Who built the teams that have their back. The company is its people. The teams help each other achieve more. Most proud of our team. Keeping scalability top of mind. All that infrastructure was up pain. Yes, we've been fighting it as we grow. Total waste of time. The stories you don't read in the headlines. It's not an easy thing to achieve, my team. Took off the shelf and tested it off and tried it again. Dry the ups and downs of the startup life. You need to really want it.

It's not just about technology.

All this and more on Code Story.

I'm your host, Noah Lab Park, and today how John Wright has built the ultimate messaging solution

and made it easy to use, flexible and enterprise grade.

John Wright grew up in Arkansas when his family moved from Wisconsin for his dad's job.

He was influenced heavily by his father, who became an entrepreneur with several successful exits.

As a kid, he got to see the ups and downs

and how you ride the roller coaster of being a business owner.

Outside of tech, he's an active sailor and certified instructor in yacht racing.

Growing up with a family of woodworkers, he also likes to build things and make stuff with his hands.

...