S12 E14: Catalina Turlea, Lovelaice

Code Story: Insights from Startup Tech Leaders

Noah Labhart - Startup Founder & CTO

News, Business, Careers, Entrepreneurship, Tech News, Technology

5.0 • 217 Ratings

🗓️ 14 April 2026

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

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Summary

Catalina Turlea is originally from Romania, growing up in the countryside there. Post getting her bachelors, she moved to Austria for her masters, and landed in Germany for 13 years. She is married with a 3 year old daughter and many, many pets. She loves to spend time with her family, in nature and the mountains. She used to do a lot of sports, but being a startup founder doesn't really allow for as much running or hiking. She also is into calligraphy, which she calls her hidden superpower. Catalina has been building products for 14 years, and recently was running a small tech consultancy for startups. What she observed was that a lot of products contained an AI feature, but the "feature" was based on a prompt, didn't work well, and wasn't a good fit for the users. Eventually, she and her co-founder realized they saw the same problem, and built a platform to support products teams in building valuable AI features. This is the creation story of Lovelaice. Our Sponsors: * Check out Cash App and use my code CASHAPP10 for a great deal: https://click.cash.app/ui6m/mt82fpxl #CashAppPod. Cash App is a financial services platform, not a bank. Banking services provided by Cash App’s bank partner(s). Prepaid debit cards issued by Sutton Bank, Member FDIC. See terms and conditions at https://cash.app/legal/us/en-us/card-agreement. Cash App Green, overdraft coverage, borrow, cash back offers and promotions provided by Cash App, a Block, Inc. brand. Visit http://cash.app/legal/podcast for full disclosures. * Check out Plaud AI and use my code CODESTORY for a great deal: https://plaud.ai Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Transcript

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0:00.0	This episode is brought to you by The Built. A new podcast from the guys behind Cincera,
0:04.7	Michael Sullivan and Ian Myers. They built their company by figuring out clever solutions to a few
0:09.8	important ad tech problems in their industry. And that's exactly what this show is about.
0:15.2	Mike and Ian interview some of the smartest tech minds in the biz to hear about how they
0:19.8	identified opportunities, solve their hardest challenges, and grew their businesses in the biz to hear about how they identified opportunities, solve
0:21.6	their hardest challenges, and grew their businesses in the process.
0:26.1	Listen to The Build with Michael Sullivan, wherever you get your podcasts.
0:34.3	So the very, very first version was this small benchmarking tool that I mentioned, which
0:39.9	was basically just something that I did on the side as a little project.
0:45.4	When I'm building early stage, what is very important for me and where I see a lot of startups
0:51.1	maybe going a bit in the wrong direction is to really focus on what makes your product
0:56.8	great and not to get lost in all the technical cool things that you could do.
1:02.6	You don't have to redo authentication.
1:04.9	You can just reuse something that already exists.
1:07.1	And what this meant for me was building everything serverless with on
1:12.3	AWS my name is Catalina Tulea and the CEO and founder of Glovelace
1:21.3	this is Code Story a podcast bringing you interviews with tech visionaries six
1:27.0	months moonlighting there's nothing on the backhand. Who share what it takes to change in industry. I don't exactly know what to do next. She took many goes to get right. Who built the teams that have their back. The company is its people. The teams help each other achieve more. Most proud of our team. Keeping scalability top of mind. Yes, we've been fighting it as we grow. Total waste of time. The stories you don't read in the headlines. It's not an easy thing to achieve, my view. Took off the shelf and dusted it off and tried it again. To ride the ups and downs of the startup life. You need to really want it.
2:01.9	It's not just about technology.
2:03.3	All this and more on Code Story.
2:07.1	I'm your host, Noah Labhart,
2:08.9	and today how Catalina Turley up
	...

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