S11E18 - Confessions of a Book Lover: The Art of Marketing Books

Under the Influence with Terry O'Reilly

Apostrophe Podcast Network

Cbc, Terry O'reilly, Advertising, Marketing, Under The Influence, Society & Culture, Pop Culture, Business

4.8 • 614 Ratings

🗓️ 7 May 2022

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

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Summary

This week, we look at how books are advertised and marketed. Over 2.2 million new books are published every year - so how do books get noticed? One bookstore uses movies to sell books, another gets prison inmates to write book reviews and one grocery store breaks all the rules by putting books in the vegetable section.

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Transcript

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0:00.0	Did you know that if you subscribe to our But Wait, there's more option, you get a bonus story in every episode of Under the Influence.
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0:28.0	Just go to Apple Podcasts and subscribe to Under the Influences, but wait, there's more.
0:37.7	This is an apostrophe podcast production.
0:45.1	You're so king in it.
0:50.4	Your teeth look brighter than no, no, news. Your feet are loving in an instant.
0:58.0	Your teeth look wider than no, no, no.
1:06.0	You're not you when you're hungry.
1:11.1	You're a good hand, swivel off feet. You're a good hand with all states.
1:38.9	You're under the influence with Terry O'Reilly. David Ogilvie was one of the Titans of Madison Avenue.
1:41.9	You've no doubt heard me mention him often.
1:46.7	He founded the Ogilvie and Mayther Advertising Agency in 1948.
1:50.7	It is one of the largest advertising firms in the world.
1:55.8	Ogilvy didn't start his agency until he was 38 years old.
1:58.7	He had quite a few careers prior to that.
2:01.9	He sold cooking stoves door to door in Scotland.
2:04.8	He was an apprentice chef in Paris.
2:08.2	He served in British intelligence during the war, and he was a pollster for the Gallup Organization in America.
2:13.4	But he had a brother who worked for a successful advertising agency in England,
	...

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