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Under the Influence with Terry O'Reilly

S11E17 - Put A Tiger in Your Tank: Advertising Gets Animated

Under the Influence with Terry O'Reilly

Apostrophe Podcast Network

Cbc, Terry O'reilly, Advertising, Marketing, Under The Influence, Society & Culture, Pop Culture, Business

4.8614 Ratings

🗓️ 30 April 2022

⏱️ 30 minutes

🧾️ Download transcript

Summary

This week, we look at the history of animated commercials. One of the very first hit the air in 1941 - for “crinkle-proof ties.” Next came Reddy Kilowatt, to quell the public’s fear of electricity in the home. Then Esso’s Put a Tiger in Your Tank tangled with Kellogg’s Tony the Tiger - and that’s when the fur started to fly.

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Transcript

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0:00.0

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0:10.4

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0:12.3

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0:19.8

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0:23.0

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0:28.0

Just go to Apple Podcasts and subscribe to Under the Influences, but wait, there's more.

0:37.8

This is an apostrophe podcast production.

0:45.7

You're so king in it.

0:50.7

The scores of it in an instant.

0:55.7

Your feet look whiter than no, no, no.

1:02.3

You're not you when you're hungry.

1:08.9

You're a good hands with all seats.

1:16.2

You're under the influence with Terry O'Reilly. One night in 1934, Walt Disney summoned all his animators into an auditorium.

1:41.6

For the next four hours, he told them the story of Snow White, her cruel stepmother, the evil queen, and the seven dwarfs.

1:51.0

When he finished, the animators were entranced.

1:57.0

Then Walt shocked them. He said they were going to make Snow White and the Seven Dwarfs into a feature-length motion picture.

2:06.2

It had never been done before.

2:09.3

The Disney studio was the leader in animated short films, but had never attempted a full-length 80-minute film.

2:17.2

Meanwhile, Hollywood scoffed.

2:20.3

They said Snow White was a costly mistake, that it would sink Disney.

2:26.5

But the question remained.

2:29.0

Would an audience sit through an animated feature film?

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