S11: The secret to building an iconic beauty brand, with Liz Earle MBE

Conversations of Inspiration

Holly Tucker MBE

Education, Society & Culture, Entrepreneurship, Self-improvement, Business, Personal Journals

5.0 • 1.3K Ratings

🗓️ 15 March 2021

⏱️ 59 minutes

🔗️ Recording | iTunes | RSS

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Summary

With a strong mission to share her passion for the power of botanicals, Liz Earle MBE has revolutionised the wellbeing sector and forever changed the connection between beauty and health.

Liz shares her story from her early career spent writing for beauty magazines, researching every available product to co-founding her iconic skincare line. Harnessing her belief that beauty comes from the inside out, Liz set about changing the face of beauty forever.

This episode follows Liz’s journey, from the early days of turning her vision into a reality, to always trusting your gut and to founding a new business in her 50’s.

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Transcript

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0:00.0	Well, what a better way to begin the new series than talking to, I suppose, a titan of the beauty
0:06.4	industry, Liz El, whom I've admired for so long. The thing that came across is how well she just
0:14.4	knows us women. And we speak about her womanhood from being a young entrepreneur and going
0:24.5	straight into this huge world of beauty all the way to present day where we're talking about
0:30.8	the menopause and and actually how she has overcome some of the stigma that has been attached
0:37.6	to the stage of life for all of us women. It was a real honour to talk to her and I have to just say
0:45.3	at the end of the podcast when she mentions that she's 57. I just wish you could have all seen her.
0:52.5	The most ridiculously beautiful, fantastic advert there ever was, was Liz El for skincare range.
1:01.2	There was so much more, so much content that she creates to help us all through this journey
1:07.4	as a woman and it's just a real privilege to have caught it here and I think it's going to be
1:13.3	one that will stay with us women for a very long time.
1:16.4	I'm Holly Tucker and welcome to Conversations of Inspiration. Back in 2006 I founded
1:30.6	Not on the High Street from my kitchen table and since then I've gone on to launch Holly and co.
1:36.6	I'm the UK Ambassador of Creative Small Businesses and I believe that having a business doing
1:42.4	what you love is the key to a happy fulfilled life. My dream is to help everybody start theirs.
1:49.2	I'm here to offer advice, inspiration, wisdom and encouragement and in my view the best way
1:56.3	to do this is by sharing stories. So I've reached out to my favourite small businesses,
2:02.4	entrepreneurs and those who simply inspire me and ask them to share theirs.
2:08.3	With thanks to Dell Technologies who've helped bring this free podcast to life.
2:13.3	Here are my Conversations of Inspiration.
2:17.6	Hello Liz, I know that we've finally managed to find our time in between
2:22.3	schooling and Zoom calls. Where do you find yourself now? I know you in a mummy break at the moment.
	...

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