S11 E29: Sarah Lucena, Mappa

Code Story: Insights from Startup Tech Leaders

Noah Labhart - Startup Founder & CTO

Entrepreneurship, Technology, Careers, News, Tech News, Business

4.6 • 216 Ratings

🗓️ 16 December 2025

⏱️ 44 minutes

🔗️ Recording | iTunes | RSS

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Summary

Sarah Lucena lives in San Francisco, and starts here day at 4:30 am to lead her LATAM team. She's originally from Brazil, born and raised on the north east side of the country. She studied in South Paulo, and spent 5 years in Uruguay, which was a huge influence in her career today. Outside of tech, she is a big cat lover, having 2 at her home. When it comes to Brazil, she recommends people visiting Rio, which condenses everything good about Brazil into one city.

In the past, Sarah felt empty at her job. In other words, she was not happy with the legacy she was leaving. She built her team many times over, but was not able to create a team with the chemistry she was looking for. And the solutions for recruiting were supremely focused on the wrong signals for these types of connections.

This is the creation story of Mappa.

Transcript

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0:00.0	This episode is sponsored by Incogni.
0:02.2	Listen, guys, I don't know about you, but I get real tired of managing the spam and cold outreach to my contact info.
0:08.7	Those annoying emails, phone calls from unknown numbers, wasting our time and valuable attention.
0:14.0	Not to mention the bad stuff from data breaches which are rising every year.
0:18.0	To top it off, data brokers out there harvest our information and sell it to
0:22.1	people who intend to spam you and scam you. So what do we do about it? Well, I use incogni.
0:28.4	I signed up to use the platform and within 30 minutes, hundreds of requests have been sent and
0:32.9	completed removing my data from the public view. Incogni tracks down and removes your personal data from online
0:39.3	directories, people search sites, and commercial databases.
0:42.3	The process is fully automated for the hundreds of known
0:45.3	data brokers who sell our data without consent.
0:48.3	Got a site that they don't auto hit? No problem.
0:50.3	There's a customer removal feature to take down almost everything that is exposed online.
0:55.8	So take it from me and take back your personal data with Incogni. Go to incogni.com
1:01.8	slash code story and use code story at checkout to get 60% off annual plans. You can also find the link in the
1:08.7	episode description. That's I-N-C-O-G-N-I.com
1:12.9	slash code story because they can't harm you if they can't find you. This episode is brought to you
1:19.7	by Propelaw. People take authentication for granted, but it's more than how customers log
1:25.1	into your product. It's how you manage your relationship with your users.
1:29.3	The easiest way to make authentication your advantage is to use PropelOth.
1:34.3	PropelOth is more than just functional.
1:36.3	It's powerful.
	...

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