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Code Story: Insights from Startup Tech Leaders

S11 E27: Marco Rodrigues, Exaforce

Code Story: Insights from Startup Tech Leaders

Noah Labhart - Startup Founder & CTO

Tech News, News, Business, Technology, Entrepreneurship, Careers

4.6216 Ratings

🗓️ 18 November 2025

⏱️ ? minutes

Summary

Marco Rodrigues was born and raised in Canada, but now lives in the Bay Area. His tech genesis was around the time when the internet came out, when he spent an entire summer indoors, worrying his mother. He eventually attended university in Toronto, and went to work for Juniper Networks. Past that, he went towards the startup world - running product teams, and taking part in the ownership and selling of solutions and service offerings. Outside of tech, he is married with twin girls in the Naval Cadet Core. He is a big hockey nut, rooting for the Edmonton Oilers, and enjoys taking his kids to hockey rinks all over the world.

Marco spent many years watching his teams drown in data and tooling. The situations were more complex, but the outcomes weren't getting better. He started to consider the advent of AI, and asked the question - how do we solve these sorts of problems with an agentic SOC platform?

This is the creation story of Exaforce.

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Transcript

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