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Code Story: Insights from Startup Tech Leaders

S11 E27: Marco Rodrigues, Exaforce

Code Story: Insights from Startup Tech Leaders

Noah Labhart - Startup Founder & CTO

Careers, Tech News, Business, News, Technology, Entrepreneurship

4.6216 Ratings

🗓️ 18 November 2025

⏱️ 42 minutes

🧾️ Download transcript

Summary

Marco Rodrigues was born and raised in Canada, but now lives in the Bay Area. His tech genesis was around the time when the internet came out, when he spent an entire summer indoors, worrying his mother. He eventually attended university in Toronto, and went to work for Juniper Networks. Past that, he went towards the startup world - running product teams, and taking part in the ownership and selling of solutions and service offerings. Outside of tech, he is married with twin girls in the Naval Cadet Core. He is a big hockey nut, rooting for the Edmonton Oilers, and enjoys taking his kids to hockey rinks all over the world. Marco spent many years watching his teams drown in data and tooling. The situations were more complex, but the outcomes weren't getting better. He started to consider the advent of AI, and asked the question - how do we solve these sorts of problems with an agentic SOC platform? This is the creation story of Exaforce. Support this podcast at — https://redcircle.com/code-story-insights-from-startup-tech-leaders/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Transcript

Click on a timestamp to play from that location

0:00.0

This episode is brought to you by Propel Off. People take authentication for granted, but it's more than how customers log in to your product. It's how you manage your relationship with your users. The easiest way to make authentication your advantage is to use Propel Off. ProPel Off is more than just functional. It's powerful. With tools like managed UIs, enterprise

0:21.9

SSO, robust user management features and actionable insights, Propel Off adapts as your product grows.

0:29.1

And the best part? When Off is effortless, your team can focus on scaling, not troubleshooting.

0:34.8

That means more releases, happier customers, and more growth for your

0:38.4

business. Save dev time, win over your customers, and propel your business forward with

0:44.5

Propeloff. Check them out at Propeloff.com. That's P-R-O-P-E-L-A-U-T-H.com.

0:53.9

This episode is sponsored by Incogni.

0:56.2

Listen, guys, I don't know about you, but I get real tired of managing the spam and cold outreach

1:01.3

to my contact info.

1:02.7

Those annoying emails, phone calls from unknown numbers, wasting our time and valuable attention.

1:08.2

Not to mention the bad stuff from data breaches which are rising every year.

1:12.0

To top it off, data brokers out there harvest our information and sell it to people who intend

1:17.0

to spam you and scam you. So what do we do about it? Well, I use incogni. I signed up to use the platform

1:23.9

and within 30 minutes, hundreds of requests had been sent and completed, removing

1:27.9

my data from the public view.

1:29.3

Incogni tracks down and removes your personal data from online directories, people search

1:34.4

sites, and commercial databases.

1:36.8

The process is fully automated for the hundreds of known data brokers who sell our data

1:41.1

without consent.

1:42.6

Got a site that they don't auto hit?

1:44.8

No problem.

1:49.1

There's a customer removal feature to take down almost everything that is exposed online.

...

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