S10E05 - It’s a bird, it’s a plane, it’s Superheroes in Advertising!
Under the Influence with Terry O'Reilly
Apostrophe Podcast Network
4.8 • 627 Ratings
🗓️ 4 February 2021
⏱️ 32 minutes
🧾️ Download transcript
Summary
This week, we explore superheroes in advertising. Superman was the archetype of the modern superhero and he was the archetype for how superheroes were used in ads. From Supe promoting Kellogg’s commercials in the 1950s to Batman hawking savings bonds to Batgirl advocating equal pay for equal work, stoic superheroes became the ultimate spokes-characters.
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Transcript
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| 0:00.0 | Did you know that if you subscribe to our But Wait, there's more option, you get a bonus story in every episode of Under the Influence. |
| 0:10.4 | But wait, there's more. |
| 0:12.3 | For the price of a cup of coffee every month, you get early access, so you hear every episode a full week before everybody else. |
| 0:19.8 | Plus, you enjoy that episode ad-free. |
| 0:23.0 | Tisk, tisk. |
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| 0:28.0 | Just go to Apple Podcasts |
| 0:29.9 | and subscribe to Under the Influences, |
| 0:32.2 | but wait, there's more. |
| 0:42.0 | There's a lot we're told about bladder lakes. |
| 0:44.3 | We're told it's something to be feared. |
| 0:47.0 | But it means that you have to stop doing the things that you love. |
| 0:49.0 | But it means weakness. |
| 0:49.9 | Really? |
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| 1:02.4 | It's time to rethink Ladder Leaks. |
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| 1:11.6 | Right, birthday party. |
| 1:13.1 | The big 30th. |
| 1:15.8 | Although, is it more like 40th? |
... |
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