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Under the Influence with Terry O'Reilly

S10E04 - Escape Or Die Frying: The Art Of The Movie Poster

Under the Influence with Terry O'Reilly

Apostrophe Podcast Network

Society & Culture, Cbc, Marketing, Under The Influence, Terry O'reilly, Business, Advertising, Pop Culture

4.8627 Ratings

🗓️ 28 January 2021

⏱️ 29 minutes

🧾️ Download transcript

Summary


This week, we look at the most famous movie posters of all time. The movie poster is the beginning of the story - often the first piece of marketing created for a new film. We’ll look at how posters are designed and we’ll analyze how the best posters of all time influenced ticket buyers.


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Transcript

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0:00.0

Did you know that if you subscribe to our But Wait, there's more option, you get a bonus story in every episode of Under the Influence.

0:10.4

But wait, there's more.

0:12.3

For the price of a cup of coffee every month, you get early access, so you hear every episode a full week before everybody else.

0:19.8

Plus, you enjoy that episode ad-free.

0:23.0

Tisk, tisk.

0:24.1

And by subscribing, you support our podcast.

0:28.0

Just go to Apple Podcasts and subscribe to Under the Influences,

0:32.2

but wait, there's more.

0:38.2

This is an apostrophe podcast production.

0:45.4

You're so king in it.

0:50.5

Your teeth look whiter it in a snow.

0:57.6

Your teeth look wider than no, no.

1:05.9

You're not you when you're hungry.

1:11.1

You're a good hand with all peace.

1:39.3

You're under the influence, Terry O'Reilly. One day in 1949, FBI director J. Edgar Hoover was being interviewed for a newspaper article.

1:44.9

The editor asked Hoover to name the ten most dangerous criminals the FBI was hunting.

1:52.3

Hoover told him, and an article was later published listing the FBI's top 10 most wanted list.

1:58.5

It attracted enormous attention, and leads from the public began pouring in.

2:03.5

Hoover was surprised at how many successful leads the article generated.

2:10.8

So on March 14, 1950, the FBI formally launched its 10 Most Wanted program.

2:15.0

The Bureau began by creating most wanted posters.

2:19.6

These posters showed photographs of the fugitives, along with information detailing all distinguishing marks, the crimes they were wanted for, and where they were last seen.

...

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