S10: Flourishing in a traditional industry, with Aron Gelbard, co-founder of Bloom & Wild

Conversations of Inspiration

Holly Tucker MBE

Education, Society & Culture, Entrepreneurship, Self-improvement, Business, Personal Journals

5.0 • 1.3K Ratings

🗓️ 14 December 2020

⏱️ 58 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This week Holly speaks with Aron Gelbard, co-founder of Bloom & Wild. A founder passionate about making people happy, Aron knew he could only build a brand that evoked emotion. A florist first and foremost, that has broken new ground in an already established industry, Bloom & Wild has set the industry standard where others now follow.

With little knowledge of either tech development or floristry, Aron pursued an idea that was virtually unheard of. Using technology to deliver thoughtful and empathetic marketing that has since helped grow the brand to one of the most beloved florists in the UK.

This conversation is a rare insight into creating a company that marries two opposing worlds and how clever use of technology can play a very human role in building a brand.

Enjoying listening to these unfiltered chats? It's worth following Holly Tucker MBE and Holly & Co on Instagram, and subscribing to our weekly newsletter on our website, where Holly downloads her thoughts, and exclusively shares small business finds and topical, 'ungoogleable' business advice.

Transcript

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0:00.0	Today I have the utter joy of chatting to like-minded tech disruptor Aaron Gellbard, co-founder of Bloom and Wild.
0:07.0	Aaron's journey reminds me a little of my own, starting a tech-based business with no real experience in that area, but always having a strong
0:16.2	conviction that the idea was a good one, and that the use of clever technology could turn an
0:21.5	entire industry on its head. I loved Aaron's absolute
0:25.6	honesty about the beginning of his startup where all the mistakes are made. They
0:30.4	seem to cost the earth, possibly even making you doubt you will ever succeed.
0:35.8	And now he's grown a business that's able to challenge the way an industry thinks about
0:40.2	their customers, thoughtfulness and sustainability.
0:44.2	This is a true tale of an entrepreneur whose only wish was to build a business that makes people
0:50.0	happy. Welcome to Conversations of Inspiration.
1:03.0	Back in 2006, I founded not on the high street from the kitchen table,
1:08.0	and since then I've gone on to launch Holly and Co.
1:11.0	I'm the UK Ambassador of Creative Small Businesses and I believe
1:16.0	that having a business doing what you love is the key to a happy fulfilled life. My dream is to help everybody start theirs. I'm here to offer
1:26.4	advice, inspiration, wisdom and encouragement and in my view the best way to do this is by sharing stories.
1:34.7	So I've reached out to my favorite small businesses,
1:37.6	entrepreneurs, and those who simply inspire me
1:40.9	and ask them to share theirs with thanks to NatWest who have helped bring
1:45.2	this free podcast to life. Here are my conversations of inspiration.
1:51.9	Hello Aaron it is such a pleasure to meet you. I'm a big fan of your business.
1:56.7	I've actually just finished purchasing your six month subscription for my sister-in-law in Ireland and she received her first
2:05.4	bunch and it was absolutely beautiful. So yeah I'm so looking forward to hearing your
	...

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