S10 Ep45: Kilometre 0 – La Rosea / The Pinky

The Cycling Podcast

News, Sports, Sports News

4.7 • 3K Ratings

🗓️ 18 May 2022

⏱️ 45 minutes

🔗️ Recording | iTunes | RSS

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Summary

La Gazzetta dello Sport is much more than just a newspaper. Founded in 1896, ‘La Rosea’ or ‘The Pinky’ (or also just ‘La Gazza’), quickly became an Italian institution and some would argue a cultural icon. The paper also launched the Giro d’Italia in 1909 and gave the leader’s jersey its unmistakable pink colour. Coffee and Gazzetta remain synonymous fixtures in many Italians’ morning rituals, but the print media has, of course, fallen on hard times. In this episode of Kilometre 0, we examine the origins of La Gazzetta, its rise and fetishisation by both Italians and foreigners – and La Rosea’s dip in sales and influence more recently.

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The Cycling Podcast was founded in 2013 by Richard Moore, Daniel Friebe and Lionel Birnie.

Transcript

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0:00.0	You're listening to Kilometer Zero by the Cycling Podcast, powered by Super Sapiens,
0:09.2	energy management for committed athletes and coaches.
0:12.2	Well Max, director's party is Movistar team, explained to a non-italian what like a
0:28.1	Z-te used to mean in Italy.
0:30.3	Well for sure, you know it's the first impact I'll say it's it's pink.
0:35.2	He roll in a bar and typical bar in Italy, loud people sitting around and you throw
0:44.0	your eyes on this pink paper you know and it's like this kind of weight to your turn to
0:49.2	go through it you know and then you grab this like a Zit a little sport and you just start
0:55.8	going through and the cycling is towards the end usually.
0:58.7	Juulies Alias at the beginning you know because they give a lot of them.
1:01.6	Used to be.
1:02.6	Yeah, used to be.
1:03.6	Used to be.
1:04.6	So you know you get sitting down it's your turn and then you kind of throw your eyes left
1:09.9	and right see if somebody's kind of worried staring because he wants to have a look at it
1:13.8	and there you go and then you go through the good Zit and it's you know it's especially
1:18.4	in the Giro you know there's details you know about single riders and the last rider,
1:25.0	Lanterna, Rosavides, the last ride of the Giro and so a lot of information here and
1:31.2	there is you know what's it, Gazzetta and when you were a rider Max and when you used to
1:36.5	come to the Giro I guess it was something that was passed around in the team as well.
1:41.8	It was something that you guys probably used to read you didn't have buses back then but
1:45.6	tell me about that ritual.
	...

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