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Code Story: Insights from Startup Tech Leaders

S10 E4: Brendan Wood, SnapTrade

Code Story: Insights from Startup Tech Leaders

Noah Labhart - Startup Founder & CTO

Tech News, News, Business, Technology, Entrepreneurship, Careers

4.6216 Ratings

🗓️ 24 September 2024

⏱️ 28 minutes

🧾️ Download transcript

Summary

In August of 2021, we interviewed Brendan Wood on the podcast to tell the creation story of Passiv. After the recording, the company decided to pivot into a new market, focusing on solving their biggest pain point for other platforms. They were running into the problems surrounding integrations into brokers. In fact, they were spending 80% of engineering time on integrations. People started to reach out to his team to ask if they could use the integrations... and they started ideating about making this its own product. This is the creation story of SnapTrade. Our Sponsors: * Check out Kinsta: https://kinsta.com * Check out Red Hat: https://www.redhat.com * Check out Vanta: https://vanta.com/CODESTORY Support this podcast at — https://redcircle.com/code-story/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Transcript

Click on a timestamp to play from that location

0:00.0

This episode is sponsored by AMI. Hardware asset management is hard, and most companies are wasting time and effort on a bad solution.

0:08.2

Asset Management International, or AMI, has been making software to simplify the ham process for over 20 years.

0:15.7

Their automated tools help companies keep tabs on their equipment, from storage to what's on your desk.

0:21.2

Head over to amitracks.com to request a demo today.

0:26.5

We went into it thinking, oh my goodness, this is going to be a huge lift for us.

0:30.1

We're going to have to build 100 integrations very quickly.

0:33.5

But talking to customers, we realized, oh, it turns out the coverage isn't the single

0:37.0

most important thing.

0:37.9

It's more important to have reliability and feature depth first.

0:41.1

If you don't have the ability to do an on-demand account sync, that's not very useful for most of the applications who are interested in our API.

0:47.5

If you don't have the ability to place orders, that's another thing that's a deal breaker.

0:52.5

Why would you even integrate with a trading API if it doesn't trade, right?

0:56.1

We realize pretty quickly that we don't need to support every broker in the world.

1:00.3

We can pick a few of the big ones in the U.S. market and a few other markets that are important to us

1:04.4

and just do a really good job at those.

1:06.4

My name is Brendan Wood, and I'm the co-founder and CEO at SnapTrade.

1:12.9

This is Code Story.

1:15.4

A podcast bringing you interviews with tech visionaries.

1:18.5

Six months moonlighting.

1:19.9

It's nice enough of the backcans.

1:21.8

Who share what it takes to change in industry.

1:24.4

I don't exactly know what to do next.

...

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