S10 Bonus: Michael Louis, Cerebrium

Code Story: Insights from Startup Tech Leaders

Noah Labhart - Startup Founder & CTO

Tech News, News, Business, Technology, Entrepreneurship, Careers

4.6 • 216 Ratings

🗓️ 14 November 2024

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

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Summary

Michael Louis grew up in South Africa, spending the first 25 years of his life there. From a young age, and being surrounded by an entrepreneurial family, he was always curious. He got into robotics and coding early, and stayed competitive and active as he grew up. Outside of tech, he loves to play squash, workout in CrossFit, run, and do anything where he has an opponent. Also, per South Africa culture, he enjoys spending time with friends at any social event involving drinking. Michael built a successful eCommerce company, where you could order different items from stores and have them delivered. Because the margins in eCommerce are low, he and his team wanted to figure out how they could optimize their operation using machine learning. The tools out there weren't ideal, and the process was hard - but they did revolutionize their operation. Post exit, he decided to build a solution that made this optimization process easier. This is the creation story of Cerebrium. Our Sponsors: * Check out Kinsta: https://kinsta.com * Check out Red Hat: https://www.redhat.com * Check out Vanta: https://vanta.com/CODESTORY Support this podcast at — https://redcircle.com/code-story/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Transcript

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0:00.0	I think every decision we made was, look, it's not going to be a long-term decision. It's literally
0:04.3	just to get feedback as quickly as possible. So we tried to use templates of a UI, for example.
0:09.7	And we did that just because we didn't want to spend time coding front-end components. And we just
0:13.7	try to strap everything together. We would do a lot of manual running of these forecasting models
0:18.2	in the background. We would do a lot of manual testing with
0:21.3	users data. So we would tell them to send us an Excel sheet and then we would do everything behind
0:25.4	the scenes and then tell them, like, go to this dashboard and see everything. And the reason we did
0:29.0	that is just because we knew that the hypothesis we were trying to test was not if we can sync data
0:34.1	and build integrations between different ER ERP systems or Excel, like Google
0:38.2	sheets or things like that. My name is Michael Louis, and I'm the co-founder and CEO of Cerebram.
0:46.7	This is Code Story, a podcast bringing you interviews with tech visionaries.
0:52.3	It's six months moonlighting.
0:53.7	There's nothing on the backcats.
0:55.8	Who share what it takes to change in industry.
0:58.3	I don't exactly know what to do next.
1:00.2	It took many goes to get right.
1:02.0	Who built the teams that have their back.
1:04.5	The company is its people.
1:06.1	The teams help each other achieve.
1:07.5	Most proud of our team.
1:09.0	Keeping scalability top of mind.
1:11.6	All that infrastructure is a pain.
	...

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