Welcome to another Friday jam session. I hope that you've had a great week. I am so happy to have you here and appreciate you taking the time to hang out with me! As always, this is always one of the highlights of my week, and I look forward to it. It's so fun being able to hang out with some cool people every single Friday and answer their awesome questions that help them grow and improve their brands and improve their life in the process.

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Today we're going to be talking all about how to clean up your email list. I get asked this question all the time, so I'm glad that we can finally talk about it. Cleaning up your email list is especially important once you start growing your list and you're paying for your list. At times it can get really expensive if you're not careful, so regular hygiene updates are essential.

Most email platforms have you pay for the number of subscribers you have, so it's important to keep the number of subscribers under control so you can save money. I also don't think that you should ever pay to have someone on your list if they don't want to be there. That's why I strongly recommend that you take the time to evaluate your subscribers and identify those that are warm vs. cold. This will allow you to identify those people who are cold and not opening or engaging with your emails. From there you can decide what you want to do with them.

The Importance of Cleaning Up Your Email List

If you're not sending out emails on a regular basis, that is going to be a problem in the long run because you're not giving people a chance to open and interact with your emails. So, how would you know who to remove or keep on your list if you're not giving them a chance to engage with the content that you send?

A good tip to help you weed out those that don't want to be on your is to send an email to your list and invite people to unsubscribe if they're no longer interested in your emails and the content that you provide them. This is a great way to only have people on your list who want to be there, and as an added bonus, you'll be able to save money in the process.

I have people ask me all the time what email platform they should use to send out emails. I know that it can be a stressful decision and can seem overwhelming at times. Over the years, I've used almost every email provider out there, and one really does stand above the rest.

Without a doubt, I love CovertKit and use it for all the brands I'm working on right now. It's by far the best platform that I've ever used. It has some incredible options and features I use every day. It's also user-friendly and easy to use. They even have a free version if you want to try them out before you commit.

Tips on How To Clean Up Your List

I'm going to share a few tips on how to best clean up your email list. If you're sending out at least one email per week, the process I'm about to share with you is going to work very well. However, if you're only sending emails on occasion, this might be as beneficial. Before you think about removing people from your list, start sending out a regular email for at least a couple of months so you have enough data to make an educated decision.