RYB 1012: Should I Create a FREE or PAID Lead Magnet When Starting? Jam Session

Rock Your Brand Podcast

Scott Voelker

Email List Building, Email Marketing, Online Marketing, Business, Digital Product Creation, Blogging, Start A Business, Marketing, Brand Building, Make Money Online, Passive Income, Entrepreneurship, Online Business

4.8 • 1.1K Ratings

🗓️ 16 July 2021

⏱️ 15 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Question: I know that you talk about building your email list, but what is best when creating a lead magnet? Should it be paid, or should it be free?

What I mean by that is, should you give away something for free? Should you charge something for it? Even if it's a dollar, which I've done both.

I've got some stats that I can share with you on that.

I'm going to give you the pros and cons. Discuss what would be best for you and your situation or circumstances right now, depending on where you are.

I think a lot of people get hung up on; What are the advantages. What are the disadvantages? That's what we're going to be discussing here.

So let's just kind of dig in.

Transcript

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0:00.0	Guess what time it is? Friday Jams!
0:03.6	Hey, hey, hey, what's up everyone? Welcome to the Rock Your Brand Podcast. I'm your
0:09.5	host Scott Boker, a serial entrepreneur on a mission to help you.
0:15.4	This show is designed to teach you, to inspire you, to motivate you, to take massive action,
0:21.8	and build a future-proof business. So, whether you're just starting out or taking
0:28.0	your existing business to the next level, this is your home. Now, if you're ready, I'm
0:34.0	ready. Let's rock your brand. What's up everyone? Welcome to this Friday Jams session.
0:40.3	Super excited you're here, and if you haven't heard me say it before, I'm going to say it
0:44.4	right now. This is probably one of the highlights of my week, because I get to hang out with
0:49.4	some cool people every single Friday and answer some really awesome questions. Now, you
0:55.3	might be asking, Scott, how do I get my question answered? Well, all you need to do is
1:00.5	become part of our take action crew. How do you do that? Very easy. Head on over to
1:05.5	takeactioncrew.com. It's totally free, and we do it every single Friday, and it is
1:11.9	a blast. So, what you're about to listen to is one that we did last week. So, this
1:17.4	way here, even if you can't attend, you can always show up here to the Rock Your Brand
1:22.0	podcast and listen to our live Jams session. All right, guys, so sit back, relax, and let's
1:27.9	jam. All right, guys, welcome to this Friday Jams session. If you guys are listening to
1:34.2	this, you don't realize this. Maybe you can hear the difference because I'm in my car,
1:38.9	I'm in Wilmington, North Carolina, just wrapped up a volleyball tournament with my daughter,
1:44.7	and we're traveling. And so I decided to keep consistent, right? And keep doing these
1:49.8	Friday Jams sessions, but also be able to record it for the podcast. So here we are Friday,
1:56.7	and we are going to be discussing a really important and a question that comes up quite
	...

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