RYB 1011: 3 Steps To Test New List Building Lead Magnet (FAST)

Rock Your Brand Podcast

Scott Voelker

Email List Building, Email Marketing, Online Marketing, Business, Digital Product Creation, Blogging, Start A Business, Marketing, Brand Building, Make Money Online, Passive Income, Entrepreneurship, Online Business

4.8 • 1.1K Ratings

🗓️ 14 July 2021

⏱️ 22 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today, we will be talking about three steps to test a new list, building lead magnets. We're going to talk about how to do it fast.

There's one thing that I see a lot of people doing is they try to get everything perfect. Everything set up correctly. All of the pieces connected.

Here's a little fun fact for you. If that front-end lead magnet isn't doing that well, the stuff on the back of it doesn't matter.

Things like the thank you page that has a little offer in it. It's the bump you have that's there on your checkout process.

It could be an upsell, and you want to build out your welcome sequence before you test your lead magnet.

What happens here is you do all that work and then come to find out the lead magnet didn't do as good as you thought. And now all that other stuff you built doesn't matter because no one sees it.

Transcript

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0:00.0	A little fun fact for you.
0:03.2	If that front end lead magnet isn't doing that well, the stuff on the back of it doesn't
0:08.8	really matter.
0:11.8	Hey, hey, hey, what's up everyone, welcome to the Rocket Brand Podcast, I'm your host
0:15.7	Scott Boker, a serial entrepreneur on a mission to help you.
0:21.2	This show is designed to teach you, to inspire you, to motivate you, to take massive action
0:27.5	and build a future-proof business.
0:31.5	So whether you're just starting out or taking your existing business to the next level,
0:36.1	this is your home.
0:37.4	Now, if you're ready, I'm ready, let's rock your brand.
0:42.4	All right, today we are going to be talking about three steps to test new list building
0:48.7	lead magnets and we're going to talk about how to do it very, very fast.
0:53.3	There's one thing that I see a lot of people doing is they try to get everything perfect,
1:01.4	everything set up properly, all of the pieces connected, all of that stuff before they actually
1:07.8	test.
1:09.1	And here's a little fun fact for you.
1:11.9	If that front end lead magnet isn't doing that well, the stuff on the back of it doesn't
1:17.5	really matter.
1:18.6	Something I'm talking about is things like the thank you page that has maybe a little
1:24.1	offer on there or maybe it's the bump that you have that's there on your checkout process
1:31.1	or maybe it's an upsell or maybe you want to build out your welcome sequence before
1:36.5	you actually test your lead magnet.
	...

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