Now, that's the thing that a lot of people don't realize is you can get paid for something

even before you create it.

Hey, hey, hey, what's up, everyone?

Welcome to the Rocket Brand Podcast.

I'm your host, Scott Boker, a serial entrepreneur on a mission to help you.

This show is designed to teach you to inspire you, to motivate you, to take massive action

and build a future-proof business.

So whether you're just starting out or taking your existing business to the next level,

this is your home.

Now, if you're ready, I'm ready, let's rock your brand.

Alright, guys, in today's little session here, we're going to be discussing a new product

idea that actually failed.

Yeah, it failed.

And what I mean by failing is it did not get the response I wanted.

So really, it helped me.

And I thanked everyone that either was for it or wasn't for it.

I appreciate that feedback.

And what I'm talking about here is a new product idea that I had along with my partner Chris

Schaefer in Brand Creators Academy.

And we had a really cool idea.

I thought it was cool.

And I thought it would be something that we would want to get behind and do and offer

...