RYB 1008: How My New Product IDEA Failed and Why I'm HAPPY

Rock Your Brand Podcast

Scott Voelker

Email List Building, Email Marketing, Online Marketing, Business, Digital Product Creation, Blogging, Start A Business, Marketing, Brand Building, Make Money Online, Passive Income, Entrepreneurship, Online Business

4.8 • 1.1K Ratings

🗓️ 7 July 2021

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

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Summary

In today's little session, we're going to be discussing a new product idea that actually failed. What I mean by failing is it did not get the response I wanted. It helped me.

I think everyone that either was for it or it wasn't for it. I'm talking about a new product idea that I had with my partner, Chris Schaffer, in Brand Creators Academy.

I thought it would be something that we would want to get behind and do. An offer to people who aren't inside a Brand Creators Academy, but I didn't get the response that I wanted.

I decided to X this idea for the public. All right. The cool thing is, there's a lot of good that came from this one. You can hear what goes on behind the scenes.

You can take this same concept, this same way, to test an idea without putting all the time and effort into it and testing it over a weekend.

This does have to do with having your own email list. You have heard me talk about this, time and time and time again.

Transcript

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0:00.0	Now, that's the thing that a lot of people don't realize is you can get paid for something
0:05.8	even before you create it.
0:08.6	Hey, hey, hey, what's up, everyone?
0:11.3	Welcome to the Rocket Brand Podcast.
0:13.1	I'm your host, Scott Boker, a serial entrepreneur on a mission to help you.
0:19.2	This show is designed to teach you to inspire you, to motivate you, to take massive action
0:25.6	and build a future-proof business.
0:29.6	So whether you're just starting out or taking your existing business to the next level,
0:34.1	this is your home.
0:35.5	Now, if you're ready, I'm ready, let's rock your brand.
0:40.6	Alright, guys, in today's little session here, we're going to be discussing a new product
0:48.6	idea that actually failed.
0:52.1	Yeah, it failed.
0:54.2	And what I mean by failing is it did not get the response I wanted.
0:58.8	So really, it helped me.
1:01.4	And I thanked everyone that either was for it or wasn't for it.
1:08.3	I appreciate that feedback.
1:10.5	And what I'm talking about here is a new product idea that I had along with my partner Chris
1:18.3	Schaefer in Brand Creators Academy.
1:21.1	And we had a really cool idea.
1:22.5	I thought it was cool.
1:24.1	And I thought it would be something that we would want to get behind and do and offer
	...

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